Digital Marketing Capstone
Completed by Mohamed Salem Omar
December 30, 2016
17 hours (approximately)
Mohamed Salem Omar's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Marketing
- Category: Campaign Management
- Category: Web Analytics and SEO
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Performance Analysis
