Marketing in a Digital World
Completed by Raphael Vicente dos Santos de Paula
November 19, 2017
28 hours (approximately)
Raphael Vicente dos Santos de Paula's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Strategic Marketing
- Category: Digital Transformation
- Category: Digital Marketing
- Category: Market Dynamics
- Category: Promotional Strategies
- Category: Customer Engagement
- Category: Marketing Management
- Category: Earned Media
- Category: Marketing Strategies
- Category: Digital Marketing Tools
- Category: Digital Media Strategy
- Category: Marketing
