Customer Value in Pricing Strategy
Completed by Swetaleena Mishra
November 30, 2017
14 hours (approximately)
Swetaleena Mishra's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Market Research
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Customer Analysis
- Category: Global Marketing
- Category: Behavioral Economics
- Category: Revenue Management
