Developing a Winning Marketing Strategy
Completed by Aaron Jackson
February 16, 2017
16 hours (approximately)
Aaron Jackson's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Customer Analysis
- Category: Target Market
- Category: Marketing Strategies
- Category: Market Analysis
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Value Propositions
- Category: Marketing
- Category: Market Research
