About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English
Subtitles: English

Skills you will gain

Market AnalysisMarketingMarketing StrategyMarketing Mix

Learner Career Outcomes

33%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English
Subtitles: English

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(2,323 ratings)Info
Week
1

Week 1

3 hours to complete

Course Orientation

3 hours to complete
7 videos (Total 65 min), 6 readings, 1 quiz
7 videos
Meet Professor Hayden Noel1m
Case Method Overview8m
Case Method: Steps in Case Analysis12m
Case Method: How to Prepare a Case5m
Case Method: Final Thoughts13m
Marketing Plan Orientation16m
6 readings
Syllabus10m
Glossary20m
Brand Descriptions10m
Updating Your Profile10m
About the Discussion Forums10m
Module 0 Readings10m
1 practice exercise
Module 0 Quiz30m
3 hours to complete

Module 1: Marketing Strategy

3 hours to complete
4 videos (Total 46 min), 4 readings, 2 quizzes
4 videos
The Story of Segway18m
Creating Value16m
The Marketing Strategy Process7m
4 readings
Module 1 Overview10m
Module 1 Readings10m
Case Memo Content Instructions10m
Case Memo Format Instructions10m
1 practice exercise
Module 1 Quiz30m
Week
2

Week 2

2 hours to complete

Module 2: Segmentation Targeting Positioning

2 hours to complete
4 videos (Total 64 min), 2 readings, 1 quiz
4 videos
Segmentation23m
Targeting16m
Positioning13m
2 readings
Module 2 Overview10m
Module 2 Readings10m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

3 hours to complete

Module 3: Branding

3 hours to complete
7 videos (Total 50 min), 2 readings, 2 quizzes
7 videos
What Is a Brand and How Does Branding Work?9m
Brand Equity11m
Attributes of Strong Brands5m
Brand and Line Extensions10m
Evaluating Brand Extensions9m
The Brand Extension Assignment1m
2 readings
Module 3 Overview10m
Module 3 Readings10m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

2 hours to complete

Module 4: Product Strategy

2 hours to complete
6 videos (Total 43 min), 3 readings, 1 quiz
6 videos
What Is a Service?2m
Levels of Product14m
Product Mix Decisions11m
Product Life Cycle6m
Gies Online Programs3m
3 readings
Module 4 Overview10m
Module 4 Readings10m
Congratulations!10m
1 practice exercise
Module 4 Quiz30m

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About the Value Chain Management Specialization

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

Frequently Asked Questions

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