University of Illinois Urbana-Champaign
Developing a Winning Marketing Strategy
University of Illinois Urbana-Champaign

Developing a Winning Marketing Strategy

Hayden Noel

Instructor: Hayden Noel

54,835 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(1,706 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 16 hours
Learn at your own pace
96%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(1,706 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 16 hours
Learn at your own pace
96%
Most learners liked this course

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 quizzes, 6 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Value Chain Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

What's included

7 videos6 readings1 discussion prompt

In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

What's included

11 videos2 readings1 quiz2 assignments

An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

What's included

11 videos2 readings3 quizzes

Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.

What's included

10 videos2 readings3 assignments

In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior.

What's included

16 videos4 readings4 quizzes1 assignment1 peer review1 plugin

Instructor

Instructor ratings
4.8 (398 ratings)
Hayden Noel
University of Illinois Urbana-Champaign
2 Courses59,681 learners

Offered by

Recommended if you're interested in Marketing

Build toward a degree

This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 1706

4.8

1,706 reviews

  • 5 stars

    84.24%

  • 4 stars

    12.82%

  • 3 stars

    1.99%

  • 2 stars

    0.35%

  • 1 star

    0.58%

WG
5

Reviewed on Dec 13, 2017

NG
5

Reviewed on May 4, 2020

KO
5

Reviewed on Aug 20, 2018

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions