About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 4 weeks of study, 6-8 hours/week...


Subtitles: English

Skills you will gain

Market AnalysisMarketingMarketing StrategyMarketing Mix

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 4 weeks of study, 6-8 hours/week...


Subtitles: English

Syllabus - What you will learn from this course

3 hours to complete

Course Orientation

7 videos (Total 65 min), 6 readings, 2 quizzes
7 videos
Meet Professor Hayden Noel1m
Case Method Overview8m
Case Method: Steps in Case Analysis12m
Case Method: How to Prepare a Case5m
Case Method: Final Thoughts13m
Marketing Plan Orientation16m
6 readings
Brand Descriptions10m
Updating Your Profile10m
About the Discussion Forums10m
Module 0 Readings10m
2 practice exercises
Orientation Quiz10m
Module 0 Quiz10m
4 hours to complete

Module 1: Marketing Strategy

4 videos (Total 46 min), 4 readings, 2 quizzes
4 videos
The Story of Segway18m
Creating Value16m
The Marketing Strategy Process7m
4 readings
Module 1 Overview10m
Module 1 Readings10m
Case Memo Content Instructions10m
Case Memo Format Instructions10m
1 practice exercise
Module 1 Quiz20m
3 hours to complete

Module 2: Segmentation Targeting Positioning

4 videos (Total 64 min), 3 readings, 2 quizzes
4 videos
3 readings
Module 2 Overview10m
Module 2 Readings10m
About the Jeopardy Quiz10m
1 practice exercise
Module 2 Quiz24m
4 hours to complete

Module 3: Branding

7 videos (Total 50 min), 2 readings, 2 quizzes
7 videos
What Is a Brand and How Does Branding Work?9m
Brand Equity11m
Attributes of Strong Brands5m
Brand and Line Extensions10m
Evaluating Brand Extensions9m
The Brand Extension Assignment1m
2 readings
Module 3 Overview10m
Module 3 Readings10m
1 practice exercise
Module 3 Quiz24m
2 hours to complete

Module 4: Product Strategy

5 videos (Total 39 min), 2 readings, 2 quizzes
5 videos
What Is a Service?2m
Levels of Product14m
Product Mix Decisions11m
Product Life Cycle6m
2 readings
Module 4 Overview10m
Module 4 Readings10m
1 practice exercise
Module 4 Quiz28m
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Top reviews from Marketing Management I

By KFSep 5th 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

By MYApr 3rd 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business



Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the Value Chain Management Specialization

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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