About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Skills you will gain

Market AnalysisMarketingMarketing StrategyMarketing Mix

Learner Career Outcomes

33%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Course Orientation

3 hours to complete
7 videos (Total 65 min), 6 readings, 1 quiz
3 hours to complete

Module 1: Marketing Strategy

3 hours to complete
4 videos (Total 46 min), 4 readings, 2 quizzes
Week
2

Week 2

2 hours to complete

Module 2: Segmentation Targeting Positioning

2 hours to complete
4 videos (Total 64 min), 2 readings, 1 quiz
Week
3

Week 3

3 hours to complete

Module 3: Branding

3 hours to complete
7 videos (Total 50 min), 2 readings, 2 quizzes
Week
4

Week 4

2 hours to complete

Module 4: Product Strategy

2 hours to complete
6 videos (Total 43 min), 3 readings, 1 quiz

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About the Value Chain Management Specialization

Value Chain Management

Frequently Asked Questions

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