University of Illinois at Urbana-Champaign
Developing a Winning Marketing Strategy
University of Illinois at Urbana-Champaign

Developing a Winning Marketing Strategy

This course is part of Value Chain Management Specialization

Taught in English

Some content may not be translated

Hayden Noel

Instructor: Hayden Noel

52,595 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(1,689 reviews)

|

96%

Beginner level
No prior experience required
16 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

Shareable certificate

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Assessments

14 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,689 reviews)

|

96%

Beginner level
No prior experience required
16 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Value Chain Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

What's included

7 videos6 readings1 discussion prompt

In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

What's included

11 videos2 readings3 quizzes

An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

What's included

11 videos2 readings3 quizzes

Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.

What's included

10 videos2 readings3 quizzes

In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior.

What's included

16 videos4 readings5 quizzes1 peer review1 plugin

Instructor

Instructor ratings
4.8 (393 ratings)
Hayden Noel
University of Illinois at Urbana-Champaign
2 Courses57,108 learners

Offered by

Recommended if you're interested in Marketing

Get a head start on your degree

This course is part of the following degree programs offered by University of Illinois at Urbana-Champaign. If you are admitted and enroll, your coursework can count toward your degree learning and your progress can transfer with you.

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4.8

1,689 reviews

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