About this Course

55,308 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 16 hours to complete
English

Skills you will gain

Market AnalysisMarketingMarketing StrategyMarketing Mix
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 16 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(3,810 ratings)Info
Week
1

Week 1

2 hours to complete

Course Orientation

2 hours to complete
6 videos (Total 28 min), 6 readings
3 hours to complete

Module 1: The Marketing Process

3 hours to complete
10 videos (Total 76 min), 2 readings, 3 quizzes
Week
2

Week 2

3 hours to complete

Module 2: Segmentation Targeting Positioning

3 hours to complete
10 videos (Total 88 min), 2 readings, 3 quizzes
Week
3

Week 3

2 hours to complete

Module 3: The Power of Branding

2 hours to complete
9 videos (Total 64 min), 2 readings, 3 quizzes
Week
4

Week 4

6 hours to complete

Module 4: Influencing Consumer Behavior; The Marketing Plan

6 hours to complete
15 videos (Total 139 min), 4 readings, 6 quizzes

Reviews

TOP REVIEWS FROM MARKETING MANAGEMENT I

View all reviews

About the Value Chain Management Specialization

Value Chain Management

Frequently Asked Questions

More questions? Visit the Learner Help Center.