In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
This course is part of the Value Chain Management Specialization
About this Course
Skills you will gain
- Market Analysis
- Marketing Strategy
- Marketing Mix
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Syllabus - What you will learn from this course
Module 1: The Marketing Process
Module 2: Segmentation Targeting Positioning
Module 3: The Power of Branding
Module 4: Influencing Consumer Behavior; The Marketing Plan
- 5 stars84.12%
- 4 stars12.90%
- 3 stars2.06%
- 2 stars0.36%
- 1 star0.54%
TOP REVIEWS FROM DEVELOPING A WINNING MARKETING STRATEGY
This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.
Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.
Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.
Very energetic class! The energy the professional Noel brings is unmatched. Thank you for your happy demeanor. You know your stuff and mad the class fun. :)
About the Value Chain Management Specialization
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