This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.
Course objectives:
Entrepreneurial Team Building: Develop an understanding of the what is required in a new venture
Initial Go-to-Market Strategy: Develop a plan to identify and approach your first customers
Financial Forecasting: Building financial projections for the new venture
Entrepreneurial Financing: Raising Equity Capital for the new venture
Growing the Business: Monitoring the new venture’s health and scalability
This course is part of the Innovation: From Creativity to Entrepreneurship Specialization
Entrepreneurship II: Preparing for Launch
Offered By
Innovation: From Creativity to Entrepreneurship SpecializationUniversity of Illinois at Urbana-Champaign
Syllabus - What you will learn from this course
Week
1Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video (Total 2 min), 4 readings, 1 quiz
1 video
4 readings
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
1 practice exercise
Orientation Quiz10m
Module 1: Earning Revenue
In this module, we will discuss go-to-market strategies.
5 videos (Total 49 min), 2 readings, 5 quizzes
5 videos
Revenue Models10m
Pricing Strategies9m
Interview with Blair Pircon16m
Like This Course? Learn More with the iMBA! (Optional)1m
2 readings
Module 1 Overview10m
Module 1 Readings and Resources10m
4 practice exercises
Module 1 Lesson 1 Practice Quiz10m
Module 1 Lesson 2 Practice Quiz8m
Module 1 Lesson 3 Practice Quiz6m
Module 1 Graded Quiz20m
Week
2Module 2: Financial Forecasting
In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.
3 videos (Total 35 min), 2 readings, 4 quizzes
3 videos
Projections: Presenting Financial Forecasts11m
Startup Financing10m
2 readings
Module 2 Overview10m
Module 2 Readings and Resources10m
4 practice exercises
Module 2 Lesson 1 Practice Quiz10m
Module 2 Lesson 2 Practice Quiz6m
Module 2 Lesson 3 Practice Quiz10m
Module 2 Graded Quiz20m
Week
3Module 3: Raising Capital
This module is focused on how startup companies raise capital from outside investors.
3 videos (Total 51 min), 2 readings, 5 quizzes
2 readings
Module 3 Overview10m
Module 3 Readings and Resources10m
4 practice exercises
Module 3 Lesson 1 Practice Quiz8m
Module 3 Lesson 2 Practice Quiz8m
Module 3 Lesson 3 Practice Quiz10m
Module 3 Graded Quiz20m
Week
4Module 4: Managing Growth
This module is focused on growth – metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.
4 videos (Total 50 min), 2 readings, 4 quizzes
2 readings
Module 4 Overview10m
Module 4 Readings and Resources10m
4 practice exercises
Module 4 Lesson 1 Practice Quiz6m
Module 4 Lesson 2 Practice Quiz6m
Module 4 Lesson 3 Practice Quiz6m
Module 4 Graded Quiz20m
4.8
13 ReviewsTop Reviews
By AL•Sep 30th 2018
Great class and I enjoy the way the professor teaches the class. He is clearly very knowledgeable and understands and teaches the concepts in a professional and concise manner.
By KN•Apr 20th 2018
i am more than honored to have studied this course, the material is very well done and the lecturer is the best that i seen so far.... love from uganda
Instructor
Thomas E. Parkinson
Visiting ProfessorUniversity of Illinois College of Business
Start working towards your Master's degree
This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign.
If you are admitted to the full program, your courses count towards your degree learning.
About University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
About the Innovation: From Creativity to Entrepreneurship Specialization
In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization.
This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
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