This course is part of the Innovation: From Creativity to Entrepreneurship Specialization

Thomas E. Parkinson

Offered By

Part of the Master of Business Administration (iMBA) degree

Learn More

Innovation: From Creativity to Entrepreneurship SpecializationUniversity of Illinois at Urbana-Champaign

About this Course

39,251 recent views

This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture.  Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth. 
Course objectives:
Entrepreneurial Team Building:  Develop an understanding of the what is required in a new venture
Initial Go-to-Market Strategy:  Develop a plan to identify and approach your first customers
Financial Forecasting:  Building financial projections for the new venture
Entrepreneurial Financing:  Raising Equity Capital for the new venture
Growing the Business:  Monitoring the new venture’s health and scalability

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 6 of 7 in the

Innovation: From Creativity to Entrepreneurship Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 13 hours to complete

English

Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Instructor

Instructor rating

4.8/5 (71 Ratings)

Thomas E. Parkinson

Visiting Professor

University of Illinois College of Business

29,364 Learners

2 Courses

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 6 of 7 in the

Innovation: From Creativity to Entrepreneurship Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 13 hours to complete

English

Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Offered by

University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Learn More

Syllabus - What you will learn from this course

Content Rating98%(1,050 ratings)

Week

Week 1

1 hour to complete

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

1 hour to complete

1 video (Total 2 min), 4 readings, 1 quiz

1 video

Welcome From Professor Parkinson2m

4 readings

Syllabus10m

ePub10m

About the Discussion Forums10m

Updating Your Profile10m

1 practice exercise

Orientation Quiz30m

3 hours to complete

Module 1: Earning Revenue

In this module, we will discuss go-to-market strategies.

3 hours to complete

5 videos (Total 49 min), 2 readings, 5 quizzes

5 videos

Go-To-Market Strategy11m

Revenue Models10m

Pricing Strategies9m

Interview with Blair Pircon16m

Like This Course? Learn More with the iMBA! (Optional)1m

2 readings

Module 1 Overview10m

Module 1 Readings and Resources10m

4 practice exercises

Module 1 Lesson 1 Practice Quiz10m

Module 1 Lesson 2 Practice Quiz8m

Module 1 Lesson 3 Practice Quiz30m

Module 1 Graded Quiz30m

Week

Week 2

2 hours to complete

Module 2: Financial Forecasting

In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.

2 hours to complete

3 videos (Total 35 min), 2 readings, 4 quizzes

3 videos

Projections: Financial Projections12m

Projections: Presenting Financial Forecasts11m

Startup Financing10m

2 readings

Module 2 Overview10m

Module 2 Readings and Resources10m

4 practice exercises

Module 2 Lesson 1 Practice Quiz10m

Module 2 Lesson 2 Practice Quiz30m

Module 2 Lesson 3 Practice Quiz10m

Module 2 Graded Quiz20m

Week

Week 3

3 hours to complete

Module 3: Raising Capital

This module is focused on how startup companies raise capital from outside investors.

3 hours to complete

3 videos (Total 51 min), 2 readings, 5 quizzes

3 videos

Angels & Venture Capitalists19m

Valuation13m

Term Sheets and Negotiations18m

2 readings

Module 3 Overview10m

Module 3 Readings and Resources10m

4 practice exercises

Module 3 Lesson 1 Practice Quiz8m

Module 3 Lesson 2 Practice Quiz8m

Module 3 Lesson 3 Practice Quiz10m

Module 3 Graded Quiz20m

Week

Week 4

3 hours to complete

Module 4: Managing Growth

This module is focused on growth – metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.

3 hours to complete

5 videos (Total 54 min), 3 readings, 4 quizzes

5 videos

Growth Metrics11m

Pivots7m

Failing Well8m

Interview with Dan Klein, Tiesta Tea22m

Gies Online Programs3m

3 readings

Module 4 Overview10m

Module 4 Readings and Resources10m

Congratulations!10m

4 practice exercises

Module 4 Lesson 1 Practice Quiz30m

Module 4 Lesson 2 Practice Quiz30m

Module 4 Lesson 3 Practice Quiz30m

Module 4 Graded Quiz30m

About the Innovation: From Creativity to Entrepreneurship Specialization

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.

Entrepreneurship II: Preparing for Launch