About this course: This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence and existence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course modules will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
Created by: University of Illinois at Urbana-Champaign
Taught by: Thomas E. Parkinson, Visiting Professor
University of Illinois College of Business
| Basic Info | Course 5 of 7 in the Innovation: From Creativity to Entrepreneurship Specialization |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Complete this course to work toward:
Innovation: From Creativity to Entrepreneurship Specialization
This course is part of the 7-course Innovation: From Creativity to Entrepreneurship Specialization from University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Syllabus
WEEK 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video, 4 readings, 1 practice quiz
- Reading: Syllabus
- Reading: About the Discussion Forums
- Practice Quiz: Orientation Quiz
- Reading: Updating Your Profile
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
Module 1: Introduction to Entrepreneurship
This module is focused on how an innovator can get started on his or her entrepreneurial journey.
4 videos, 2 readings, 3 practice quizzes
- Reading: Module 1 Overview
- Reading: Module 1 Readings and Resources
- Practice Quiz: Module 1 Lesson 1 Practice Quiz
- Video: Where Do Entrepreneurial Ideas Come From?
- Practice Quiz: Module 1 Lesson 2 Practice Quiz
- Video: Pitching Your Idea
- Practice Quiz: Module 1 Lesson 3 Practice Quiz
- Video: Interview with Lucas Frye
Graded: Module 1 Quiz
WEEK 2
Module 2: Understanding the Market
This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.
4 videos, 2 readings, 3 practice quizzes
- Reading: Module 2 Overview
- Reading: Module 2 Readings and Resources
- Practice Quiz: Module 2 Lesson 1 Practice Quiz
- Video: Market Sizing
- Practice Quiz: Module 2 Lesson 2 Practice Quiz
- Video: Industry Analysis
- Practice Quiz: Module 2 Lesson 3 Practice Quiz
- Video: Interview with Gideon DeClerq
Graded: Module 2 Assignment - Product-Market Fit
Graded: Module 2 Quiz
WEEK 3
Module 3: Building the Team
This module is focused on entrepreneurs can build and motivate teams.
4 videos, 2 readings, 3 practice quizzes
- Reading: Module 3 Overview
- Reading: Module 3 Readings and Resources
- Practice Quiz: Lesson 3-1 Practice Quiz
- Video: Leadership
- Practice Quiz: Lesson 3-2 Practice Quiz
- Video: Building Credibility
- Practice Quiz: Lesson 3-3 Practice Quiz
- Video: Interview with Steven Farag, Campus Sportswear
Graded: Module 3 Quiz
WEEK 4
Module 4: Finding Customers
This module focuses on finding customers.
4 videos, 2 readings, 3 practice quizzes
- Reading: Module 4 Overview
- Reading: Module 4 Readings and Resources
- Practice Quiz: Lesson 4-1 Practice Quiz
- Video: Early Adopters
- Practice Quiz: Lesson 4-2 Practice Quiz
- Video: Crowdfunding
- Practice Quiz: Lesson 4-3 Practice Quiz
- Video: Interview with Dave Cohen, Petronics
Graded: Module 4 Assignment - Customer Discovery
Graded: Module 4 Quiz
FAQs
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Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
| Purchase Course | |
|---|---|
| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
Ratings and Reviews
enjoyed the course. learnt alot of practical things to apply
Motivating
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BD
Great content and instructor. The videos could use a little more excitement. At some points it felt a bit like a power point presentation.