This course is part of the Innovation: From Creativity to Entrepreneurship Specialization

Thomas E. Parkinson

Offered By

Part of the Master of Business Administration (iMBA) degree

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Innovation: From Creativity to Entrepreneurship SpecializationUniversity of Illinois at Urbana-Champaign

About this Course

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This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence and existence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course modules will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.

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Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Course 5 of 7 in the

Innovation: From Creativity to Entrepreneurship Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish

Instructor

Instructor rating

4.85/5 (157 Ratings)

Thomas E. Parkinson

Visiting Professor

University of Illinois College of Business

31,387 Learners

2 Courses

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 7 in the

Innovation: From Creativity to Entrepreneurship Specialization

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 14 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish

Offered by

University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

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Syllabus - What you will learn from this course

Content Rating98%(2,913 ratings)

Week

Week 1

1 hour to complete

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

1 hour to complete

1 video (Total 2 min), 4 readings, 1 quiz

1 video

Welcome From Professor Parkinson2m

4 readings

Syllabus10m

ePub10m

About the Discussion Forums10m

Updating Your Profile10m

1 practice exercise

Orientation Quiz30m

3 hours to complete

Module 1: Introduction to Entrepreneurship

This module is focused on how an innovator can get started on his or her entrepreneurial journey.

3 hours to complete

4 videos (Total 58 min), 2 readings, 4 quizzes

4 videos

What Does It Mean to Be an Entrepreneur?13m

Where Do Entrepreneurial Ideas Come From?11m

Pitching Your Idea16m

Interview with Lucas Frye16m

2 readings

Module 1 Overview10m

Module 1 Readings and Resources10m

4 practice exercises

Module 1 Lesson 1 Practice Quiz30m

Module 1 Lesson 2 Practice Quiz30m

Module 1 Lesson 3 Practice Quiz6m

Module 1 Quiz20m

Week

Week 2

4 hours to complete

Module 2: Understanding the Market

This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.

4 hours to complete

4 videos (Total 68 min), 2 readings, 5 quizzes

4 videos

Value Propositions12m

Market Sizing11m

Industry Analysis20m

Interview with Gideon DeClerq24m

2 readings

Module 2 Overview10m

Module 2 Readings and Resources10m

4 practice exercises

Module 2 Lesson 1 Practice Quiz10m

Module 2 Lesson 2 Practice Quiz30m

Module 2 Lesson 3 Practice Quiz30m

Module 2 Quiz18m

Week

Week 3

3 hours to complete

Module 3: Building the Team

This module is focused on entrepreneurs can build and motivate teams.

3 hours to complete

4 videos (Total 56 min), 2 readings, 4 quizzes

4 videos

Team Building13m

Leadership7m

Building Credibility14m

Interview with Steven Farag, Campus Sportswear19m

2 readings

Module 3 Overview10m

Module 3 Readings and Resources10m

4 practice exercises

Lesson 3-1 Practice Quiz6m

Lesson 3-2 Practice Quiz30m

Lesson 3-3 Practice Quiz30m

Module 3 Quiz12m

Week

Week 4

4 hours to complete

Module 4: Finding Customers

This module focuses on finding customers.

4 hours to complete

5 videos (Total 53 min), 3 readings, 5 quizzes

5 videos

Customer Discovery13m

Early Adopters11m

Crowdfunding8m

Interview with Dave Cohen, Petronics16m

Gies Online Programs3m

3 readings

Module 4 Overview10m

Module 4 Readings and Resources10m

Congratulations!10m

4 practice exercises

Lesson 4-1 Practice Quiz30m

Lesson 4-2 Practice Quiz10m

Lesson 4-3 Practice Quiz12m

Module 4 Quiz30m

About the Innovation: From Creativity to Entrepreneurship Specialization

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.

Entrepreneurship I: Laying the Foundation