This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence and existence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course modules will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
This course is part of the Innovation: From Creativity to Entrepreneurship Specialization
Entrepreneurship I: Laying the Foundation
Offered By
Innovation: From Creativity to Entrepreneurship SpecializationUniversity of Illinois at Urbana-Champaign
Learners taking this Course are
- Program Managers
- Public Relations Specialists
- Technical Solutions Engineers
- Marketers
- Business Developers
Syllabus - What you will learn from this course
Week
11 hour to complete
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video (Total 2 min), 3 readings, 1 quiz
1 video
3 readings
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
1 practice exercise
Orientation Quiz10m
2 hours to complete
Module 1: Introduction to Entrepreneurship
This module is focused on how an innovator can get started on his or her entrepreneurial journey.
4 videos (Total 58 min), 2 readings, 4 quizzes
4 videos
Where Do Entrepreneurial Ideas Come From?11m
Pitching Your Idea16m
Interview with Lucas Frye16m
2 readings
Module 1 Overview10m
Module 1 Readings and Resources10m
4 practice exercises
Module 1 Lesson 1 Practice Quiz6m
Module 1 Lesson 2 Practice Quiz6m
Module 1 Lesson 3 Practice Quiz6m
Module 1 Quiz20m
Week
24 hours to complete
Module 2: Understanding the Market
This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.
4 videos (Total 68 min), 2 readings, 5 quizzes
2 readings
Module 2 Overview10m
Module 2 Readings and Resources10m
4 practice exercises
Module 2 Lesson 1 Practice Quiz10m
Module 2 Lesson 2 Practice Quiz8m
Module 2 Lesson 3 Practice Quiz10m
Module 2 Quiz18m
Week
32 hours to complete
Module 3: Building the Team
This module is focused on entrepreneurs can build and motivate teams.
4 videos (Total 56 min), 2 readings, 4 quizzes
4 videos
Leadership7m
Building Credibility14m
Interview with Steven Farag, Campus Sportswear19m
2 readings
Module 3 Overview10m
Module 3 Readings and Resources10m
4 practice exercises
Lesson 3-1 Practice Quiz6m
Lesson 3-2 Practice Quiz6m
Lesson 3-3 Practice Quiz8m
Module 3 Quiz12m
Week
44 hours to complete
Module 4: Finding Customers
This module focuses on finding customers.
4 videos (Total 49 min), 2 readings, 5 quizzes
2 readings
Module 4 Overview10m
Module 4 Readings and Resources10m
4 practice exercises
Lesson 4-1 Practice Quiz4m
Lesson 4-2 Practice Quiz10m
Lesson 4-3 Practice Quiz12m
Module 4 Quiz20m
4.8
25 ReviewsTop reviews from Entrepreneurship I: Laying the Foundation
Felt the the material covered a great range of information. Would highly recommend reading the suggested books as well. Some very great insights are in each.
amaazzzing\n\nthe only problem is with the Peer-graded assignments because of the time constraints. you really need to change that
Instructor
Thomas E. Parkinson
Visiting ProfessorUniversity of Illinois College of Business
Start working towards your Master's degree
This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign.
If you are admitted to the full program, your courses count towards your degree learning.
About University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
About the Innovation: From Creativity to Entrepreneurship Specialization
In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization.
This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.