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Entrepreneurship I: Laying the Foundation

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Entrepreneurship I: Laying the Foundation

This course is part of Innovation: From Creativity to Entrepreneurship Specialization

Instructor: Thomas E. Parkinson

65,766 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

1,320 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

97%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,320 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

97%

Most learners liked this course

What you'll learn

Demonstrate an understanding of how entrepreneurs can develop new venture ideas.
Examine a potential market opportunity and evaluate its viability.
Demonstrate an understanding of the concepts of entrepreneurial leadership and team building.
Develop a plan for identifying and securing early adopter customers for a new venture.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Innovation: From Creativity to Entrepreneurship Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.

You will be able to: - Develop a foundational understanding of the entrepreneurial process - Consider the relationship between growth and error - Understand how particular opportunities influence entrepreneurial phenomena This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Module details

In this module, you will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will then focus on how an innovator can get started on his or her entrepreneurial journey.

What's included

6 videos9 readings5 assignments1 discussion prompt1 plugin

6 videosTotal 80 minutes

Welcome from Professor Parkinson2 minutes
Learn on Your Terms1 minute
Understanding Entrepreneurs and Entrepreneurship - The Startup Mindset17 minutes
Opportunity Recognition - Startup Idea Sources14 minutes
Pitching Your Idea24 minutes
Interview with Bruce Ackerman, Printavo22 minutes

9 readingsTotal 90 minutes

Syllabus10 minutes
Glossary10 minutes
Descriptions of Organizations and Brands10 minutes
Coursera Coach10 minutes
About the Discussion Forums10 minutes
Online Education at Gies College of Business10 minutes
Updating Your Profile10 minutes
Module 1 Overview10 minutes
Module 1 Readings and Resources10 minutes

5 assignmentsTotal 116 minutes

Module 1 Quiz20 minutes
Orientation Quiz30 minutes
Module 1 Lesson 1 Practice Quiz30 minutes
Module 1 Lesson 2 Practice Quiz30 minutes
Module 1 Lesson 3 Practice Quiz6 minutes

1 discussion promptTotal 10 minutes

Getting to Know Your Classmates10 minutes

1 pluginTotal 15 minutes

Welcome! Please Tell Us About Yourself to be adjusted to Demographic Survey15 minutes

This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.

What's included

4 videos2 readings4 assignments1 peer review

4 videosTotal 78 minutes

Value Propositions17 minutes
Market Sizing20 minutes
Industry Analysis24 minutes
Interview with Cara Bognar, Top Tier Lessons17 minutes

2 readingsTotal 20 minutes

Module 2 Overview10 minutes
Module 2 Readings and Resources10 minutes

4 assignmentsTotal 88 minutes

Module 2 Quiz18 minutes
Module 2 Lesson 1 Practice Quiz10 minutes
Module 2 Lesson 2 Practice Quiz30 minutes
Module 2 Lesson 3 Practice Quiz30 minutes

1 peer reviewTotal 120 minutes

Module 2 Assignment - Product-Market Fit120 minutes

This module is focused on how entrepreneurs can build and motivate teams.

What's included

4 videos2 readings4 assignments

4 videosTotal 65 minutes

Team Building19 minutes
Entrepreneurial Leadership9 minutes
Building Credibility18 minutes
Interview with Steven Farag, Campus Ink19 minutes

2 readingsTotal 20 minutes

Module 3 Overview10 minutes
Module 3 Readings and Resources10 minutes

4 assignmentsTotal 78 minutes

Module 3 Quiz12 minutes
Lesson 3-1 Practice Quiz6 minutes
Lesson 3-2 Practice Quiz30 minutes
Lesson 3-3 Practice Quiz30 minutes

This module focuses on finding customers.

What's included

4 videos4 readings4 assignments1 peer review

4 videosTotal 74 minutes

Customer Discovery17 minutes
Early Adopters13 minutes
Crowdfunding21 minutes
Interview with Aadeel Akhtar, Psyonic24 minutes

4 readingsTotal 40 minutes

Module 4 Overview10 minutes
Module 4 Readings and Resources10 minutes
Congratulations on completing the course!10 minutes
Get Your Course Certificate10 minutes

4 assignmentsTotal 82 minutes

Module 4 Quiz30 minutes
Lesson 4-1 Practice Quiz30 minutes
Lesson 4-2 Practice Quiz10 minutes
Lesson 4-3 Practice Quiz12 minutes

1 peer reviewTotal 120 minutes

Module 4 Assignment - Customer Discovery120 minutes

Earn a career certificate

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Build toward a degree

This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

Instructor

Instructor ratings

(363 ratings)

Thomas E. Parkinson

University of Illinois Urbana-Champaign

6 Courses76,124 learners

Offered by

University of Illinois Urbana-Champaign

Learner reviews

5 stars
83.25%
4 stars
14.01%
3 stars
1.51%
2 stars
0.53%
1 star
0.68%

Showing 3 of 1320

Reviewed on Sep 8, 2020

The course material is excellent and relevant to the times. The interviews with former students and entrepreneurs provides a real world view of the application of the knowledge disseminated in course.

Reviewed on Jun 30, 2019

Felt the the material covered a great range of information. Would highly recommend reading the suggested books as well. Some very great insights are in each.

Reviewed on May 10, 2020

Great course provides insights on finding the product market fit and capture the appropriate market depending on the nature of the startup.

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