Fundação Instituto de Administração

Entrepreneurship

This course is part of Innovation & Entrepreneurship Mindset Specialization

Taught in English

Matheus Graciani

Instructor: Matheus Graciani

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Intermediate level
Some related experience required
11 hours (approximately)
Flexible schedule
Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Course

Gain insight into a topic and learn the fundamentals

Intermediate level
Some related experience required
11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Innovation & Entrepreneurship Mindset Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 5 modules in this course

Hi there! Every startup, every business, and every innovation begin the same way: with an idea. While there is no recipe for a good business idea, there are some methods, concepts and tools that can help us become more creative managers. In this module we will go over the course structure and discuss how new business ideas emerge and can be materialized into real products and companies.

What's included

4 videos4 readings

Every company in the world, large or small, traditional or innovative, has the same fundamental challenge: creating value to their customers. In this module we will take a deep dive to understand how innovations actually create value to people and how to structure our thinking about this key activity in management.

What's included

4 videos3 readings

Products and services are not born ready to be sold. They begin as initial prototypes, crude versions of the final solution envisioned by the innovator. In this module we will understand the importance of prototypes and early versions in the process of uncertainty management that guides the work of entrepreneurs and innovation managers.

What's included

4 videos2 readings

Money rules the world. For startups, it's no different. It is not enough to have a good solution and to create value to the customers, you will always need to capture part of that value and generate more revenues than costs and expenses. So in this module we will talk about the financial validation of a new venture and how startups finance their own operations in the first years of operation.

What's included

4 videos3 readings

A good innovation requires good communication. Whether you are pitching to your colleagues, your investors, or your customers, the reality is that a good presentation matters and can be the difference between success and failure. In this module we will look at some ways to structure your presentation for a new solution in a business environment.

What's included

3 videos3 readings1 assignment

Instructor

Matheus Graciani
Fundação Instituto de Administração
4 Courses1,332 learners

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