An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
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Doing Business in China SpecializationThe Chinese University of Hong KongAbout this Course
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Shareable Certificate
Earn a Certificate upon completion
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Course 3 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete
English
Subtitles: English
Offered by
The Chinese University of Hong Kong
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
Syllabus - What you will learn from this course
1 hour to complete
Module 0: Course Preliminaries
This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!
1 hour to complete
2 videos (Total 5 min), 4 readings
4 readings
Acknowledgement10m
Copyright and eLearning Guidance at CUHK10m
Course Overview10m
Learn from the Expert Interviews10m
2 hours to complete
Module 1: What Is Entrepreneurship?
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
2 hours to complete
26 videos (Total 106 min)
26 videos
1.2 What Is Stopping People From Being Entrepreneurial?2m
1.3 Entrepreneurs Vs Professionals2m
1.4 Why Do People Become Entrepreneurs?1m
1.5 What Are The Challenges China Entrepreneurs Face4m
1.6 Intrapreneurs And Entrepreneurs4m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3m
Dr Alex Li, CEO & Founder of BizCONLINE7m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2m
1 practice exercise
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs30m
1 hour to complete
Module 2a. Innovation And Creativity
In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.
1 hour to complete
8 videos (Total 55 min)
8 videos
2a.2 Disruptive Business Model14m
2a.3 Identify An Opportunity4m
Dr Alex Li, CEO & Founder of BizCONLINE14m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49s
1 hour to complete
Module 2b. Market Validation
In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
1 hour to complete
6 videos (Total 30 min)
6 videos
2b.2 How Big Is Your Market?2m
2b.3 Prioritising The Ideas3m
2b.4 Market Validation Before Launching Your Product6m
2b.5 Your Business Positioning9m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5m
1 practice exercise
Week 2 Quiz: Market positioning30m
2 hours to complete
Module 3. Business Plan
In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
2 hours to complete
14 videos (Total 88 min)
14 videos
3.2 Determine The Objectives3m
3.3 Choose The Right Format2m
3.4 Business Model9m
3.5 What Else Should We Include?26m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11m
Dr Alex Li, CEO & Founder of BizCONLINE4m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7m
3 hours to complete
Module 4. Startup Financing
In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.
3 hours to complete
21 videos (Total 119 min)
21 videos
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6m
4.3 Startup Valuation10m
4.4 Mode of Investment3m
4.5 Shareholder's Agreement7m
4.6 Investor Incentives3m
4.7 Potential Return for Investors1m
4.8 Investment Requirement4m
4.9 Financial Analysis (From Investors' Perspective) - Return5m
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42s
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6m
Dr Alex Li, CEO & Founder of BizCONLINE11m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1m
4 hours to complete
Supplementary Materials
4 hours to complete
6 videos (Total 227 min)
6 videos
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48m
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37m
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34m
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32m
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30m
Reviews
TOP REVIEWS FROM ENTREPRENEURSHIP
by AFAug 16, 2020
Excellent course! The only thing I would change is the peer reviews... I feel it would be better to receive concrete feedback from professors, however, I found the videos and info to be super helpful!
by KAAug 14, 2020
it was a great course for any noob to get into Chinese market. it wont take much time just the peer reviews are easy and the entrepreneurship stuff is up to you.
by ASAug 28, 2020
i learned alot through this course i learned planning,analysis,competitor analysis,enabling how to make busiiness canvas or business model or idea.
by LCNov 22, 2018
I have learnt a lot in analysing the market before starting up a new business. Recommended!
About the Doing Business in China Specialization
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
More questions? Visit the Learner Help Center.
