When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 7 modules in this course
An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.
This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!
What's included
2 videos4 readings
Show info about module content
2 videos•Total 5 minutes
Welcome to Doing Business in China•2 minutes
Entering the China Market•3 minutes
4 readings•Total 40 minutes
Acknowledgement•10 minutes
Copyright and eLearning Guidance at CUHK•10 minutes
Course Overview•10 minutes
Learn from the Expert Interviews•10 minutes
Module 1: What Is Entrepreneurship?
Module 2•2 hours to complete
Module details
In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.
What's included
26 videos1 assignment
Show info about module content
26 videos•Total 106 minutes
1.1 Corporate Vs Startup•3 minutes
1.2 What Is Stopping People From Being Entrepreneurial?•2 minutes
1.3 Entrepreneurs Vs Professionals•3 minutes
1.4 Why Do People Become Entrepreneurs?•2 minutes
1.5 What Are The Challenges China Entrepreneurs Face•4 minutes
1.6 Intrapreneurs And Entrepreneurs•5 minutes
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•2 minutes
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•2 minutes
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•4 minutes
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•7 minutes
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•3 minutes
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•3 minutes
Dr Alex Li, CEO & Founder of BizCONLINE•8 minutes
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•2 minutes
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•10 minutes
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•3 minutes
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•3 minutes
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•9 minutes
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•4 minutes
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•10 minutes
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•3 minutes
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•3 minutes
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•3 minutes
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•2 minutes
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•5 minutes
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•3 minutes
1 assignment•Total 30 minutes
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs•30 minutes
Module 2a. Innovation And Creativity
Module 3•1 hour to complete
Module details
In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.
What's included
8 videos
Show info about module content
8 videos•Total 55 minutes
2a.1 Creativity•6 minutes
2a.2 Disruptive Business Model•15 minutes
2a.3 Identify An Opportunity•4 minutes
Dr Alex Li, CEO & Founder of BizCONLINE•14 minutes
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•8 minutes
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•2 minutes
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•5 minutes
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)•1 minute
Module 2b. Market Validation
Module 4•1 hour to complete
Module details
In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.
What's included
6 videos1 assignment
Show info about module content
6 videos•Total 30 minutes
2b.1 Can You Capture The Opportunity?•2 minutes
2b.2 How Big Is Your Market?•3 minutes
2b.3 Prioritising The Ideas•4 minutes
2b.4 Market Validation Before Launching Your Product•6 minutes
2b.5 Your Business Positioning•10 minutes
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•6 minutes
1 assignment•Total 30 minutes
Week 2 Quiz: Market positioning•30 minutes
Module 3. Business Plan
Module 5•3 hours to complete
Module details
In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.
What's included
14 videos1 peer review
Show info about module content
14 videos•Total 88 minutes
3.1 Business Plan - What is it?•3 minutes
3.2 Determine The Objectives•3 minutes
3.3 Choose The Right Format•3 minutes
3.4 Business Model•10 minutes
3.5 What Else Should We Include?•27 minutes
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•11 minutes
Dr Alex Li, CEO & Founder of BizCONLINE•4 minutes
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•6 minutes
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•1 minute
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•3 minutes
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)•2 minutes
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)•3 minutes
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)•4 minutes
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)•8 minutes
1 peer review•Total 120 minutes
Week 3: Business Model Canvas•120 minutes
Module 4. Startup Financing
Module 6•4 hours to complete
Module details
In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.
What's included
21 videos1 peer review
Show info about module content
21 videos•Total 119 minutes
4.1 Stages of Fund Raising•13 minutes
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?•7 minutes
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.