About this Specialization

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 5 months to complete

Suggested 4 hours/week

English

Subtitles: English

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 5 months to complete

Suggested 4 hours/week

English

Subtitles: English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 4 Courses in this Specialization

Course1

Course 1

Selling to Chinese Consumers

4.7
stars
44 ratings
13 reviews
Course2

Course 2

China Strategy

4.8
stars
28 ratings
5 reviews
Course3

Course 3

Entrepreneurship

4.7
stars
19 ratings
4 reviews
Course4

Course 4

Doing Business in China Capstone

4.3
stars
7 ratings
1 reviews

Instructors

Image of instructor, Prof. Letty Kwan

Prof. Letty Kwan 

Assistant Professor
Department of Psychology
2,683 Learners
2 Courses
Image of instructor, Prof. Xufei Ma

Prof. Xufei Ma 

Associate Professor, Director, Center for Entrepreneurship
Department of Management
1,606 Learners
2 Courses
Image of instructor, Dr. Frank Ng

Dr. Frank Ng 

Lecturer
Department of Management
1,380 Learners
1 Course
Image of instructor, Prof. Dominic Chan

Prof. Dominic Chan 

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics
2,160 Learners
2 Courses

About The Chinese University of Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • 13 weeks

  • No

  • No

  • No

  • After completing this course series, you will know how Chinese consumers think and act, how to start a new business in China, and formulate culturally informed strategies to start and grow a business in China.

More questions? Visit the Learner Help Center.