About this Specialization

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Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 3 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 3 hours/week
English

There are 4 Courses in this Specialization

Course1

Course 1

Selling to Chinese Consumers

4.7
stars
73 ratings
24 reviews
Course2

Course 2

China Strategy

4.7
stars
35 ratings
8 reviews
Course3

Course 3

Entrepreneurship

4.8
stars
93 ratings
32 reviews
Course4

Course 4

Doing Business in China Capstone

4.1
stars
9 ratings
2 reviews

Offered by

Placeholder

The Chinese University of Hong Kong

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