The Chinese University of Hong Kong

Selling to Chinese Consumers

This course is part of Doing Business in China Specialization

Taught in English

Some content may not be translated

Prof. Letty Kwan

Instructor: Prof. Letty Kwan

12,373 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(253 reviews)

|

93%

Beginner level
No prior experience required
11 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(253 reviews)

|

93%

Beginner level
No prior experience required
11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Doing Business in China Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

China is a big consumption market. It is a distinctive consumption market because of its unique contextual and cultural factors. Why do Chinese consumers spend big money on luxury brands? What roles do historical, contextual and cultural factors play in influencing Chinese consumption habits? The current module seeks to answer these questions.

What's included

11 videos4 readings1 quiz1 peer review1 discussion prompt

The Internet has created plenty of business opportunities in China. The current module highlights how you can manage relationship with Chinese consumers in the digital era.

What's included

8 videos2 readings1 quiz1 peer review1 discussion prompt

Chinese consumers are found to be more materialistic in a cross-national survey conducted by the I.C.E lab at CUHK. Unlike Western consumers, the rising levels of materialism for Chinese consumers are not driven by low self-esteem. This lecture explains how lay elitism and social mobility affect Chinese consumption characteristics such as materialism, conspicuous consumption and acceptance of culturally mixed products.

What's included

8 videos1 reading1 quiz1 peer review1 discussion prompt

Consumers are becoming increasingly likely to see products from traditional and modern cultures at the same time, and products from different cultures in the same space. Experiencing two or more cultures simultaneously can elicit different responses from consumers. Recognizing the increasing importance of branding in China, this module highlights how you can successfully project the personalities and values that your brand represents without eliciting negative sentiments in your target consumer population.

What's included

5 videos2 readings1 quiz1 peer review1 discussion prompt

Instructor

Instructor ratings
4.7 (61 ratings)
Prof. Letty Kwan
The Chinese University of Hong Kong
2 Courses12,939 learners

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4.8

253 reviews

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