Coursera Instructor Network
Effective Marketing in the Global Marketplace
Coursera Instructor Network

Effective Marketing in the Global Marketplace

Taught in English


Gain insight into a topic and learn the fundamentals

Hector Sandoval

Instructor: Hector Sandoval


(15 reviews)

Beginner level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the importance of defining a target audience and apply practical tips for identifying and segmenting diverse consumer groups.

  • Discover essential elements for a compelling value proposition that connects with diverse segments, effectively conveying unique benefits.

  • Understand the significance of SEO marketing and learn how to optimize content to improve search engine rankings and visibility.

  • Acknowledge data-driven marketing decisions, and spot vital data points for tracking and analysis, empowering informed strategies.

Details to know

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There is 1 module in this course

This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.

What's included

22 videos5 readings1 assignment


Hector Sandoval
Coursera Instructor Network
10 Courses21,079 learners

Offered by

Recommended if you're interested in Marketing

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