Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.
This course is part of the Career Success Specialization
Offered By


About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Describe the entrepreneurial process and how to manage it
Recognize opportunities to develop new business ideas
Apply entrepreneurial approaches, concepts, and methods
Understand operational challenges involved with creating new business ventures
Skills you will gain
- Strategic Management
- Management
- Marketing
- Entrepreneurship
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction
Feasibility Studies
Skills and Strategies
Starting a Business
Reviews
- 5 stars71.92%
- 4 stars20.61%
- 3 stars5.68%
- 2 stars0.98%
- 1 star0.80%
TOP REVIEWS FROM ESSENTIALS OF ENTREPRENEURSHIP: THINKING & ACTION
I enjoyed learning all the basic one needs to be guided by when starting your own business. It was indeed a privilege to be able to do this course.
Good high level overview for someone considering entrepreneurship or trying to map out what skills they need to prioritize. If you're already in the game -- skip it, too basic.
The course is practical enough in terms of short yet comprehensive course presentations. However, more reading materials will increase the learning available for students in class.
A good overall explanation about the subject but I did expect deeper and more practical examples to be discussed. In general I recommend the course.
About the Career Success Specialization

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