This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Offered By
Entrepreneurship Strategy: From Ideation to Exit
HEC ParisAbout this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessCould your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
HEC Paris
HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.
Syllabus - What you will learn from this course
Knowing who you are
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.
Securing the first key steps of your entrepreneurial project
Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.
Igniting your project
In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.
The path to maturity
In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale.
Reviews
- 5 stars80.94%
- 4 stars16.76%
- 3 stars0.84%
- 2 stars0.72%
- 1 star0.72%
TOP REVIEWS FROM ENTREPRENEURSHIP STRATEGY: FROM IDEATION TO EXIT
It's a very wonderful and the best you could find, which is open-ended and detailed enough for any youngster or whatever to follow through.
The course triggered and supported over it's duration structured reflection on my startup ideas, that's much more than I expected!
it was very clear and understandable. i am glad i could take part in this course. thank you for the past 4 weeks of new experiences and i can't wait to try them out.
Very good overview of entrepreneurship. Real word advises are provided but not sure how to make them work!
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
Is financial aid available?
More questions? Visit the Learner Help Center.
