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Ambroise Huret

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Entrepreneurship Strategy: From Ideation to Exit

HEC Paris

About this Course

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This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

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Beginner Level

Approx. 18 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 18 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.73/5 (143 Ratings)

Ambroise Huret

Partner at Eleven Strategy & Management

strategy and management

43,837 Learners

2 Courses

Offered by

HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.

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Syllabus - What you will learn from this course

Content Rating97%(6,656 ratings)

Week1

Week 1

4 hours to complete

Knowing who you are

Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.

4 hours to complete

13 videos (Total 48 min), 7 readings, 4 quizzes

13 videos

Introduction to Entrepreneurship Strategy: from Ideation to Exit6mIntroduction to the guests entrepreneurs2mIdentifying the intimate pillars of your entrepreneurial journey: your personal values Part 12mInterview: Personal values1mIdentifying the intimate pillars of your entrepreneurial journey: your personal values Part 22mThe lines of code that define your inner functioning: your “intrinsic programs”6mChoosing entrepreneurship compared to your other options: The Cash Flow Quadrant4mInterview: Stories of choosing entrepreneurship over job3mThe life choice of entrepreneurship: identifying the trade-offs4mInterview: The life choice of the entrepreneurs2mUnderstanding your belief system5mStrengthening your beliefs using “the little lies of success"4mInterview: Stories of belief system, as road to entrepreneurship57s

7 readings

Course Syllabus10mObjectives of Lesson 12mAdditional Resources: Mastering your emotions5mObjectives of the lesson 22mAdditional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:5mObjectives of the lesson 3:2mPeer Review Overview: Qualities of strong feedback10m

3 practice exercises

Practice Quiz Lesson 16mPractice quiz Lesson 230mGraded Quiz Module 115m

Week2

Week 2

5 hours to complete

Securing the first key steps of your entrepreneurial project

5 hours to complete

12 videos (Total 57 min), 6 readings, 5 quizzes

12 videos

The key questions to ask when looking for an idea for your project4mInterview: Stories of finding an idea of a project6mDesign thinking methodology to refine your product or service4mInterview of Julien Ulrich, Co-founder of ITEKUBE3mThe “S Curve” and the Singularity Concept part 15mThe "S Curve” and the Singularity Concept part 23mGathering a founding team part 14mGathering a founding team part 24mGathering a founding team part 35mInterview of Charles Simpson: Founder of Senior Media2mBootstrapping VS Raising Money6mInterview: Stories of Bootstrapping VS Raising Money5m

6 readings

Objectives of the lesson 110mTips for happiness from Tal Ben Sahar from Harvard University:10mLearning objectives of lesson 22mArticle: The Naïveté of "Exponential" Growth from Stanford Computer Science:10mLesson objectives2mPros and cons of raising money vs. bootstrapping10m

4 practice exercises

Practice Quiz Lesson 130mPractice Quiz Lesson 230mPractice Quiz Lesson 330mGraded Quiz Module 230m

Week3

Week 3

5 hours to complete

Igniting your project

5 hours to complete

14 videos (Total 75 min), 3 readings, 5 quizzes

14 videos

Understanding what is at stake with investors5mAvoiding the traps when negotiating with investors7mInterview: Stories of raising money59sDay to day cash management5mInterview: Stories of day to day cash management10mStructuring your Sales Strategy: Part 15mStructuring your Sales Strategy part 25mInterview: Structuring the sales strategy2mGetting your First Meeting with your Prospect: Part 15mGetting your First Meeting with your Prospect: Part 24mInterview: Stories of first sales meetings6mThe Sales Meeting and the Art of Creating Rapport: Part 16mThe Sales Meeting and the Art of Creating Rapport: Part 22mInterview: Stories of defining moments during sales meetings7m

3 readings

Objectives of the lesson 12mLesson Objectives2mLesson Objectives2m

4 practice exercises

Practice Quiz Lesson 130mPractice Quiz Lesson 230mPractice Quiz Lesson 330mGraded Quiz Module 330m

Week4

Week 4

5 hours to complete

The path to maturity

5 hours to complete

12 videos (Total 55 min), 6 readings, 6 quizzes

12 videos

Monitoring your product launch5mStory of JobFact and the Lessons from a Failure4mInterview: Julien Recoing, Co-founder of JobFact2mRecruiting your first employees5mInterview: Stories of recruiting first employees2mManaging your team6mInterview: Stories of managing teams1mInitiating International expansion6mInterview: Augustin Paluel-Marmont - Co-founder Michel & Augustin3mTriggering the Exit strategy8mInterview: Stories of Exit strategies3mAn advice from the successful entrepreneurs2m

6 readings

Lesson Objectives2mLesson Objectives2mForbes magazine: 7 keys to hiring your Startup's first employee10mLesson Objectives2mHow a French ‘kooky cookie’ brand cracked the US market?10mCourse Evaluation: Entrepreneurship Strategy10m

5 practice exercises

Practice Quiz Lesson 130mPractice Quiz Lesson 230mPractice Quiz Lesson 330mGraded Quiz Module 430mVerification of Course Evaluation Completion30m

Reviews

4.8

189 reviews

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TOP REVIEWS FROM ENTREPRENEURSHIP STRATEGY: FROM IDEATION TO EXIT

by GCSep 6, 2020

Learnt a lot. It is really good to take lessons from people that are active in business and touch their experience

by DSFeb 5, 2019

This course is a good starting point for new entrepreneurs to learn about the entrepreneurial journey. Good tips and actionable advice is shared throughout the course

by KOJul 16, 2020

this course was super engaging and practical especially in its relation to real-life...a total educative joyride all through. it was awesome. thank you, guys!

by DAMay 31, 2020

It is one of the strategically planned courses. I like to thank the course creator and given an opportunity to learn an entrepreneurship strategy from ideation to exit.

View all reviews

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Entrepreneurship Strategy: From Ideation to Exit

Entrepreneurship Strategy: From Ideation to Exit

About this Course