About this Course

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Flexible deadlines

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Beginner Level

Approx. 18 hours to complete

English

Subtitles: English, French

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 18 hours to complete

English

Subtitles: English, French

Offered by

HEC Paris logo

HEC Paris

Start working towards your Master's degree

This course is part of the 100% online MSc in Innovation and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

4 hours to complete

Knowing who you are

4 hours to complete
13 videos (Total 48 min), 7 readings, 4 quizzes
13 videos
Introduction to the guests entrepreneurs2m
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 12m
Interview: Personal values1m
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 22m
The lines of code that define your inner functioning: your “intrinsic programs”6m
Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant4m
Interview: Stories of choosing entrepreneurship over job3m
The life choice of entrepreneurship: identifying the trade-offs4m
Interview: The life choice of the entrepreneurs2m
Understanding your belief system5m
Strengthening your beliefs using “the little lies of success"4m
Interview: Stories of belief system, as road to entrepreneurship57s
7 readings
Course Syllabus10m
Objectives of the lesson 12m
Additional Resources: Mastering your emotions5m
Objectives of the lesson 22m
Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:5m
Objectives of the lesson 3:2m
Peer Reviews Overview: Qualities of strong feedback10m
3 practice exercises
Practice Quiz Lesson 16m
Practice quiz Lesson 230m
Graded Quiz Module 115m
Week
2

Week 2

5 hours to complete

Securing the first key steps of your entrepreneurial project

5 hours to complete
12 videos (Total 57 min), 6 readings, 5 quizzes
12 videos
Interview: Stories of finding an idea of a project6m
Design thinking methodology to refine your product or service4m
Interview of Julien Ulrich, Co-founder of ITEKUBE3m
The “S Curve” and the Singularity Concept part 15m
The "S Curve” and the Singularity Concept part 23m
Gathering a founding team part 14m
Gathering a founding team part 24m
Gathering a founding team part 35m
Interview of Charles Simpson: Founder of Senior Media2m
Bootstrapping VS Raising Money6m
Interview: Stories of Bootstrapping VS Raising Money5m
6 readings
Objectives of the lesson 110m
Tips for happiness from Tal Ben Sahar from Harvard University:10m
Learning objectives of lesson 22m
Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:10m
Lesson objectives2m
Pros and cons of raising money vs. bootstrapping10m
4 practice exercises
Practice Quiz Lesson 130m
Practice Quiz Lesson 230m
Practice Quiz Lesson 330m
Graded Quiz Module 230m
Week
3

Week 3

5 hours to complete

Igniting your project

5 hours to complete
14 videos (Total 75 min), 3 readings, 5 quizzes
14 videos
Avoiding the traps when negotiating with investors7m
Interview: Stories of raising money59s
Day to day cash management5m
Interview: Stories of day to day cash management10m
Structuring your Sales Strategy: Part 15m
Structuring your Sales Strategy part 25m
Interview: Structuring the sales strategy2m
Getting your First Meeting with your Prospect: Part 15m
Getting your First Meeting with your Prospect: Part 24m
Interview: Stories of first sales meetings6m
The Sales Meeting and the Art of Creating Rapport: Part 16m
The Sales Meeting and the Art of Creating Rapport: Part 22m
Interview: Stories of defining moments during sales meetings7m
3 readings
Objectives of the lesson 12m
Lesson Objectives2m
Lesson Objectives2m
4 practice exercises
Practice Quiz Lesson 130m
Practice Quiz Lesson 230m
Practice Quiz Lesson 330m
Graded Quiz Module 330m
Week
4

Week 4

5 hours to complete

The path to maturity

5 hours to complete
12 videos (Total 55 min), 6 readings, 6 quizzes
12 videos
Story of JobFact and the Lessons from a Failure4m
Interview: Julien Recoing, Co-founder of JobFact2m
Recruiting your first employees5m
Interview: Stories of recruiting first employees2m
Managing your team6m
Interview: Stories of managing teams1m
Initiating International expansion6m
Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin3m
Triggering the Exit strategy8m
Interview: Stories of Exit strategies3m
An advice from the successful entrepreneurs2m
6 readings
Lesson Objectives2m
Lesson Objectives2m
Forbes magazine: 7 keys to hiring your Startup's first employee10m
Lesson Objectives2m
How a French ‘kooky cookie’ brand cracked the US market?10m
Course Evaluation: Entrepreneurship Strategy10m
5 practice exercises
Practice Quiz Lesson 130m
Practice Quiz Lesson 230m
Practice Quiz Lesson 330m
Graded Quiz Module 430m
Verification of Course Evaluation Completion30m

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