About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 13 hours to complete
English

Skills you will gain

  • Marketing Plan
  • Marketing Management
  • Marketing Mix
  • Writing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 13 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week1
Week 1
2 hours to complete

Course Orientation

2 hours to complete
4 videos (Total 10 min), 6 readings, 1 quiz
2 hours to complete

Module 1: Creating Value (Product)

2 hours to complete
9 videos (Total 50 min), 2 readings, 8 quizzes
Week2
Week 2
2 hours to complete

Module 2: Delivering Value (Place)

2 hours to complete
7 videos (Total 75 min), 2 readings, 8 quizzes
Week3
Week 3
2 hours to complete

Module 3: Capturing Value (Pricing)

2 hours to complete
6 videos (Total 63 min), 2 readings, 5 quizzes
Week4
Week 4
5 hours to complete

Module 4: Communicating Value (Promotion)

5 hours to complete
12 videos (Total 87 min), 4 readings, 2 quizzes

Reviews

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About the Value Chain Management Specialization

Value Chain Management

Frequently Asked Questions

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