In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
This course is part of the Value Chain Management Specialization

About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Marketing Plan
- Marketing Management
- Marketing Mix
- Writing
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessStart working towards your Master's degree
Syllabus - What you will learn from this course
Course Orientation
Module 1: Creating Value (Product)
Module 2: Delivering Value (Place)
Module 3: Capturing Value (Pricing)
Module 4: Communicating Value (Promotion)
Reviews
- 5 stars85.16%
- 4 stars12.33%
- 3 stars1.32%
- 2 stars0.14%
- 1 star1.02%
TOP REVIEWS FROM DEVELOPING A MARKETING MIX FOR GROWTH
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
Great course for developing a process that provide a thorough framework for marketing strategy.
This subject gave me good knowledge about the subject and the videos helped me to understand the basics
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
About the Value Chain Management Specialization

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