In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
This course is part of the Value Chain Management Specialization
About this Course
Skills you will gain
- Marketing Plan
- Marketing Management
- Marketing Mix
Start working towards your Master's degree
Syllabus - What you will learn from this course
Module 1: Creating Value (Product)
Module 2: Delivering Value (Place)
Module 3: Capturing Value (Pricing)
Module 4: Communicating Value (Promotion)
- 5 stars85.19%
- 4 stars12.31%
- 3 stars1.31%
- 2 stars0.14%
- 1 star1.02%
TOP REVIEWS FROM DEVELOPING A MARKETING MIX FOR GROWTH
Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
About the Value Chain Management Specialization
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