University of Illinois at Urbana-Champaign
Developing a Marketing Mix for Growth
University of Illinois at Urbana-Champaign

Developing a Marketing Mix for Growth

This course is part of Value Chain Management Specialization

Taught in English

Some content may not be translated

Hayden Noel

Instructor: Hayden Noel

31,041 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(709 reviews)

|

94%

Beginner level
No prior experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

Shareable certificate

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Assessments

23 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(709 reviews)

|

94%

Beginner level
No prior experience required
12 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Value Chain Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

What's included

4 videos6 readings1 quiz1 discussion prompt

Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.

What's included

9 videos2 readings8 quizzes

In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.

What's included

7 videos2 readings8 quizzes

An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process.

What's included

6 videos2 readings5 quizzes

A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective.

What's included

11 videos2 readings1 quiz1 peer review1 plugin

Instructor

Instructor ratings
4.8 (118 ratings)
Hayden Noel
University of Illinois at Urbana-Champaign
2 Courses57,604 learners

Offered by

Recommended if you're interested in Marketing

Get a head start on your degree

This course is part of the following degree programs offered by University of Illinois at Urbana-Champaign. If you are admitted and enroll, your coursework can count toward your degree learning and your progress can transfer with you.

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Learner reviews

Showing 3 of 709

4.8

709 reviews

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EH
5

Reviewed on Apr 3, 2017

JB
5

Reviewed on Oct 7, 2018

AT
5

Reviewed on Aug 27, 2021

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