In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
This course is part of the Value Chain Management Specialization
About this Course
Skills you will gain
- Marketing Plan
- Marketing Management
- Marketing Mix
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Syllabus - What you will learn from this course
Module 1: Creating Value (Product)
Module 2: Delivering Value (Place)
Module 3: Capturing Value (Pricing)
Module 4: Communicating Value (Promotion)
- 5 stars85.12%
- 4 stars12.37%
- 3 stars1.32%
- 2 stars0.14%
- 1 star1.03%
TOP REVIEWS FROM DEVELOPING A MARKETING MIX FOR GROWTH
I got 3 certificate from Coursera .I have spending my corono days as very useful thank u cousera .Ur given opportunity to made days as useful
Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.
It is great course. Prof. Noel state clearly about marketing concepts. Overall, it's a good course of those who want to have a basic understanding about marketing.
Very good and informative course! Thank you very much for everything. It was really very useful!
About the Value Chain Management Specialization
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