About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

67%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
English

Skills you will gain

Marketing PlanMarketing ManagementMarketing MixWriting

Learner Career Outcomes

50%

started a new career after completing these courses

67%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Course Orientation

2 hours to complete
2 videos (Total 8 min), 5 readings, 1 quiz
3 hours to complete

Module 1: Distribution (Place)

3 hours to complete
6 videos (Total 67 min), 2 readings, 2 quizzes
Week
2

Week 2

2 hours to complete

Module 2: Pricing Strategy (Price)

2 hours to complete
5 videos (Total 67 min), 2 readings, 1 quiz
Week
3

Week 3

3 hours to complete

Module 3: Marketing Communication (Promotion)

3 hours to complete
7 videos (Total 70 min), 4 readings, 2 quizzes
Week
4

Week 4

5 hours to complete

Module 4: Consumer Behavior

5 hours to complete
14 videos (Total 159 min), 3 readings, 2 quizzes

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About the Value Chain Management Specialization

Value Chain Management

Frequently Asked Questions

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