IE Business School
Marketing Management Essentials: Price and Place
IE Business School

Marketing Management Essentials: Price and Place

Dushinka Karani

Instructor: Dushinka Karani

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the product lifecycle

  • Learn how to deliver value to customers by discussing main pricing strategies

  • Acquire insights in distribution channels

Skills you'll gain

Details to know

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Recently updated!

September 2024

Assessments

1 assignment

Taught in English

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There is 1 module in this course

In this course, we will learn about the comprehensive aspects of content marketing management, including the essentials of product creation, product management, and branding strategy. We will delve into the intricacies of defining the right price and identifying the ideal place to sell our products or services. We will also cover various pricing strategies such as customer value pricing, cost-based pricing, and competition-based pricing, as well as the specific strategies needed when launching a new product.

What's included

2 videos4 readings1 assignment

Instructor

Dushinka Karani
IE Business School
8 Courses205 learners

Offered by

Recommended if you're interested in Marketing

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