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Marketing Management Essentials: Price and Place

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Marketing Management Essentials: Price and Place

Instructor: Dushinka Karani

Included with

Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand the product lifecycle
Learn how to deliver value to customers by discussing main pricing strategies
Acquire insights in distribution channels

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There is 1 module in this course

In this course you will gain insights into content marketing management, focusing on product creation, management, and branding strategies. Delve into pricing strategies like customer value, cost-based, and competition-based pricing, and learn the best approaches for product launches. Understand the product lifecycle, deliver value through pricing, and master distribution channels for optimal market reach.

Module details

In this course, we will learn about the comprehensive aspects of content marketing management, including the essentials of product creation, product management, and branding strategy. We will delve into the intricacies of defining the right price and identifying the ideal place to sell our products or services. We will also cover various pricing strategies such as customer value pricing, cost-based pricing, and competition-based pricing, as well as the specific strategies needed when launching a new product.