About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 13 hours to complete
English

Skills you will gain

  • Marketing Plan
  • Marketing Management
  • Marketing Mix
  • Writing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 13 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Course Orientation

2 hours to complete
4 videos (Total 10 min), 6 readings, 1 quiz
2 hours to complete

Module 1: Creating Value (Product)

2 hours to complete
8 videos (Total 43 min), 2 readings, 8 quizzes
Week
2

Week 2

2 hours to complete

Module 2: Delivering Value (Place)

2 hours to complete
7 videos (Total 75 min), 2 readings, 8 quizzes
Week
3

Week 3

2 hours to complete

Module 3: Capturing Value (Pricing)

2 hours to complete
5 videos (Total 58 min), 2 readings, 5 quizzes
Week
4

Week 4

4 hours to complete

Module 4: Communicating Value (Promotion)

4 hours to complete
11 videos (Total 78 min), 4 readings, 2 quizzes

Reviews

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About the Value Chain Management Specialization

Value Chain Management

Frequently Asked Questions

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