IE Business School

Marketing Mix Fundamentals

This course is part of Marketing Strategy Specialization

Taught in English

Some content may not be translated

Maria Teresa Aranzabal
Fernando Cortiñas

Instructors: Maria Teresa Aranzabal

38,379 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(1,025 reviews)

|

91%

Beginner level
No prior experience required
9 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(1,025 reviews)

|

91%

Beginner level
No prior experience required
9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.

What's included

10 videos6 readings1 quiz

At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.

What's included

6 videos2 readings1 quiz

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.

What's included

10 videos3 readings1 quiz

At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and media promotion.

What's included

13 videos5 readings1 quiz

Instructors

Instructor ratings
4.5 (131 ratings)
Maria Teresa Aranzabal
IE Business School
6 Courses88,311 learners

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Recommended if you're interested in Marketing

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4.6

1,025 reviews

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AA
5

Reviewed on Aug 17, 2020

KR
4

Reviewed on Jun 17, 2020

SL
4

Reviewed on May 22, 2020

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