About this Course

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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
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Beginner Level
Approx. 9 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 9 hours to complete
English

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

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Week1
Week 1
2 hours to complete

Product and Product Policy

2 hours to complete
10 videos (Total 59 min), 6 readings, 1 quiz
Week2
Week 2
2 hours to complete

Price and Pricing Policy

2 hours to complete
6 videos (Total 48 min), 2 readings, 1 quiz
Week3
Week 3
2 hours to complete

Channel Management and Retailing

2 hours to complete
10 videos (Total 66 min), 3 readings, 1 quiz
Week4
Week 4
3 hours to complete

Marketing Communications

3 hours to complete
13 videos (Total 111 min), 5 readings, 1 quiz

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About the Marketing Strategy Specialization

Marketing Strategy

Frequently Asked Questions

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