Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
Marketing Mix Fundamentals
Marketing Mix Fundamentals
This course is part of Marketing Strategy Specialization
Instructors: Maria Teresa Aranzabal
43,185 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(1,098 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 9 hours
Learn at your own pace
90%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in English
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This course is part of the Marketing Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
What's included
10 videos6 readings1 assignment
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.
What's included
6 videos2 readings1 assignment
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
What's included
10 videos3 readings1 assignment
At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and media promotion.
What's included
13 videos5 readings1 assignment
Instructors
Instructor ratings
4.4 (149 ratings)Offered by
Explore more from Marketing
IE Business School
University of Illinois Urbana-Champaign
Fundação Instituto de Administração
IE Business School
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4.6
1,098 reviews
- 5 stars
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Showing 3 of 1098
KR
4
Reviewed on Jun 17, 2020
I liked the course. I just felt that there could have been more real-life examples.
AA
5
Reviewed on Aug 17, 2020
IT WAS A GREAT EXPERIENCE LEARNING FROM COURSERA, COULDN'T EXPECT ANYTHING BETTER FROM THIS ON ONLINE PLATFORM.
YP
5
Reviewed on Sep 6, 2020
Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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