Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
About this Course
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars69.96%
- 4 stars22.80%
- 3 stars5.56%
- 2 stars0.77%
- 1 star0.88%
TOP REVIEWS FROM MARKETING MIX FUNDAMENTALS
I liked the course. I just felt that there could have been more real-life examples.
its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental
This is a well designed course and I'm grateful that i get to study this thr coursera.
Even with my years of marketing experience, I learned so much from this course.
About the Marketing Strategy Specialization
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Frequently Asked Questions
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