Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
This course is part of the Marketing Strategy Specialization
Offered By
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessCould your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Product and Product Policy
Price and Pricing Policy
Channel Management and Retailing
Marketing Communications
Reviews
- 5 stars70.43%
- 4 stars22.38%
- 3 stars5.54%
- 2 stars0.82%
- 1 star0.82%
TOP REVIEWS FROM MARKETING MIX FUNDAMENTALS
Interesting course. I'll advice anyone in the marketing field to take this course
The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.
Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics
Excellent presentation skills and material. Very useful reading recommendations and interviews
About the Marketing Strategy Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.