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Back to Marketing Mix Fundamentals

Marketing Mix Fundamentals, IE Business School

4.5
222 ratings
•
34 reviews

About this Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

By AP

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Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

By BS

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Mar 29, 2019

I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.

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32 Reviews

By Bidyashree Sthitapragyan

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Mar 29, 2019

I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.

By

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Mar 02, 2019

love it , clear and very helpful

By Sanaa Raouf

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Dec 11, 2018

Excellent course

By VL

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Dec 07, 2018

Great course, thanks for sharing.

By Nikhil Kumar Singh

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Oct 29, 2018

Great Course

By Alejandra Paulina Ortega Pérez

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Oct 09, 2018

The videos of Week 3 and 4 were too long

By abdulrahman esmail

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Sep 19, 2018

the second part of the course was amazing

By AzeemImam

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Sep 18, 2018

Great course for self learning

By Ana R. Pelayo.

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Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

By Andres Rodriguez

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Aug 12, 2018

Mucha información interesante

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