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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,066 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

KM

Feb 1, 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.

YP

Sep 6, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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151 - 175 of 186 Reviews for Marketing Mix Fundamentals

By Adenike A

Sep 29, 2016

Interesting course. I'll advice anyone in the marketing field to take this course

By PRAKHAR P

Sep 28, 2017

A very basic course, taught in a very crisp & to the point manner.

By Samriddhi M

Oct 1, 2024

It give me soo much information about marketing and helps a alot.

By MEGHA N

Feb 9, 2021

Thank You for Knowledge in Marketing Mix Fundamentals.

By Juan L

Jan 31, 2022

Good basic intro to the Marketing Mix Fundamentals.

By G S N

Nov 11, 2020

Very helpful and i've learned a lot in this course.

By Ximena C G

Aug 23, 2021

Excelente curso, aprendes mucho y es muy dinámico

By M A S S

Aug 19, 2020

easy in understanding and great cource experience

By SAILESH M

Feb 7, 2021

Thank you to have shared your knowledge with me.

By Ismayil. T

May 4, 2020

It is very helpfull to retaining knowledge

By abdulrahman e

Sep 19, 2018

the second part of the course was amazing

By Emiliano D D M

Oct 4, 2021

Deberia tener mejor fluidez al hablar

By Ankita D B

Jul 15, 2020

i learned many things by this course

By SUJITH P B

Apr 29, 2020

Thks for the collective information

By VL

Dec 7, 2018

Great course, thanks for sharing.

By TEJASHWINI M

Sep 26, 2020

was a really informative course

By Ravi K

Jun 12, 2020

Great Learning

By Díaz V O U

Apr 9, 2022

Muy bueno

By Aniket D

Sep 28, 2020

thank you

By Sagar P

Aug 26, 2017

good.

By HASIBULLAH H

Aug 17, 2020

nice

By alireza a

Feb 9, 2022

everything goes good until week3 The words were very difficult for international people. I had a hard time communicating with the teacher and unlike other courses, it was not practical at all.

By Dadhich I

Aug 3, 2018

The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered. Thank you

By Apurav K

Apr 29, 2020

The third week content was not very clearly explained by the professor and was not illustrated by examples.

By Amit S

Dec 13, 2022

The end of chapter quizzes have far too many errors to live up to Coursera's quality.