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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,066 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

KM

Feb 1, 2021

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.

YP

Sep 6, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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176 - 186 of 186 Reviews for Marketing Mix Fundamentals

By Valentina Y A

Apr 6, 2020

I liked more the first part of the course, but less the second part

By aadya

Oct 23, 2024

week 3 had wrong answers

By Sebastian S

Aug 31, 2017

The

By Gunce O

Oct 22, 2023

Language makes it difficult to follow the videos. Instructors should speak clearer in the videos.

By Hagar m i

Nov 21, 2022

week 3 and 4 so difficult alot of information but not clear

By Paulina S

Aug 18, 2024

very old-fashioned news, approach

By Quỳnh P

Oct 30, 2021

I don't wanna rate the course 1 star because there must be lots of effort put in there BUT it makes me extremely disappointed.

- All I can learn is a few new words in Marketing. I did expect to learn a lot in this aspect but as you can see, I learned nothing. The way this course organizes titles could be accepted, but the way they impart knowledge and approach to their students is completely a failure. They use too many specialized and academic words that I consider not suitable of 'beginner level". Can you believe that I had to search for a word every 5 seconds? It wastes too much time and interrupts the lesson. I admit I'm not a academic learner, that's why I chose this course, which is for beginners. Many higher level lessons on other platforms that I've learned use much less academic words in a speech, and I obviously understand almost what they say.

- Another problem is the quizzes. It was such a nightmare for me in the first graded quiz. I had to did it 4 times to pass because I really learned nothing. How can you let your learners listen to numbers of lessons which each of them is overly long with an amount of knowledge and then give them only 1 quiz review their process? At my previous course, they gave me 1-2 small quizzes each video with just 1-4 questions/quiz, but they helped me a lot! They gave me a deeper look in the main ideas so that I can absolutely approach the knowledge. I didn't find it hard to do the graded quizzes like in this course.

It's hard for me to straightly complain like this but this course really needs to be fixed. Anyways, thank you for teaching me, I appreciate your effort.

By David F

Jan 16, 2017

Hard to understand professor. When one needs to read the english subtitles to understand the english the professor is speaking, it becomes inherently difficult in an online course. Also, please kill the intro video for each course. It is completely unnecessary as the courses are labeled on the left side of the screen. Good material, but difficult to watch towards the end of the course.

By Bernat R

Jan 18, 2018

The videos were too long, as well some of the lectures. Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.

By Sondos I

Nov 22, 2023

The course is monotonous

By K S

Sep 24, 2020

Did not like the class