Chevron Left
Back to Marketing Mix Fundamentals

Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

1,029 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews


Invalid date

Some very good interviews.

some very good content and excellent reading recomendation.

some videos coul be done better explained..

the accent sometimes doesnt help :S


Invalid date

This is a well designed course and I'm grateful that i get to study this thr coursera.

Filter by:

51 - 75 of 178 Reviews for Marketing Mix Fundamentals

By Dr. J P M

May 10, 2020

Excellent course for Management Professionals.

By Diana L V G

Oct 11, 2021

Fue muy bien explicado y con ejemplos claros

By Esneidi L A S

Jun 21, 2024

Excelente curso, gracias por tanta enseñanza


Aug 16, 2020

course was very informative and interactive.

By Nagadesi S

Mar 30, 2020

Very informative and engaging. Thank you !!


Jul 3, 2020

Thankful to the course

Learned many things

By Danyelle S

Nov 21, 2023

Muy buen curso, completo y entretenido.

By rishith m

Aug 16, 2020

Interesting & effective way of learning


Sep 1, 2020

Name should come one like only divya y

By Rajesh K P

Aug 28, 2020

it was so interesting worth learning

By Preeti N

Apr 6, 2020

the best course of the marketing mix

By Edgar

Nov 23, 2016

Es un curso muy bueno y aprendí más.

By kratik b

Nov 2, 2022

nice content with proper briefing.

By ritika r

Sep 10, 2020

it was a great learning experience

By Opeyemi O

Jan 7, 2020

Excellent, Comprehensive and Clear

By Vikash S

Apr 20, 2018

it was a great learning experience

By jose a r r

Aug 4, 2022

ecxelente para aprender marketing

By Marco A D

Dec 30, 2020

Excellent and update information.

By Natasha T

Nov 20, 2016

Good course, clear to understand!

By Saraí X P U

Sep 20, 2021

muy interesante y bien impartido

By Sara M

Jan 13, 2020

Very useful and well explained!!

By Azeem I

Aug 17, 2019

Great course for self learning

By Andres R

Aug 11, 2018

Mucha información interesante

By Валерия Ю П

Jan 24, 2022

interesting for beginners