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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,029 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

FG

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Some very good interviews.

some very good content and excellent reading recomendation.

some videos coul be done better explained..

the accent sometimes doesnt help :S

AA

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IT WAS A GREAT EXPERIENCE LEARNING FROM COURSERA, COULDN'T EXPECT ANYTHING BETTER FROM THIS ON ONLINE PLATFORM.

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26 - 50 of 178 Reviews for Marketing Mix Fundamentals

By David P G

Oct 6, 2017

Excellent presentation skills and material. Very useful reading recommendations and interviews

By Richard P (

Mar 7, 2021

Highly informational course, though the first course in this series was still my favorite :)

By Yuduan L

Jul 26, 2016

I think this course is very practical and can be used directly in real business running.

By Khup S

Jun 21, 2022

This is a well designed course and I'm grateful that i get to study this thr coursera.

By Bryan A A

Oct 12, 2021

Muy buen curso, en unos videos se hace un poco tedioso pero de ahi en fuera todo bien

By Debipriya B

May 8, 2021

This course is so helpful for me. I have learned so many things by doing this course.

By Reynaldo V

Nov 2, 2017

Even with my years of marketing experience, I learned so much from this course.

By Gyanaranjan S

May 24, 2021

The sessions were absolutely informative and full of examples and experiences

By Mónica M I P

Apr 15, 2023

Genial el curso, me encantaron los profesores. Buenísismooooo!!!! Gracias!!!

By LUISA F V M

Aug 15, 2023

Gracias, muy bueno el contenido del curso. Lo aplicare a mi futura empresa

By SERGIO E B H

Dec 4, 2023

Genial todo el curso, les agradezco mucho por compartir sus conocimientos

By badre k

Mar 19, 2018

NICE COURSE FULL OF USEFUL INFORMATION, AND A LOVELY ENGLISH ACCENT

By Nikita S

Nov 24, 2020

This course was worth spending time on. I had a great experience.

By MILLER A C B

Nov 24, 2023

Muy buen curso, me dejó muchas claridades del manejo de las 4P

By Maria A M V

Nov 21, 2023

Excelente curso me dejo mucha enseñanzas acerca del marketing

By Chih H C

Aug 9, 2022

Excellent course, insightfull and great learning experiences!

By Sahil K

Sep 16, 2022

This is the best course for fundamental for marketing mix.

By DIVYA S

Sep 2, 2020

I'm nt getting certificate but i have completed my course

By ASHWIN U S

Aug 15, 2016

Great course! Awesome Profs! Will definitely recommend..

By Aman S

Aug 10, 2020

very informative and great experience with this course.

By Manuel A R S

Jun 15, 2019

Very good course. Very practical. Excellent instructors

By Kehinde D

May 10, 2020

I had an insightful learning session with this course.

By Sharun H

May 15, 2020

The course is very helpful in improving your skills.

By Prashant B S T

Aug 28, 2020

great course and easy to understand the topic well.

By YANETH A V

Aug 12, 2023

Excelente. Gracias por todos los temas aprendidos.