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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,029 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

FG

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Some very good interviews.

some very good content and excellent reading recomendation.

some videos coul be done better explained..

the accent sometimes doesnt help :S

KS

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This is a well designed course and I'm grateful that i get to study this thr coursera.

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101 - 125 of 178 Reviews for Marketing Mix Fundamentals

By Charles O

Feb 4, 2020

simply amazing

By Samuel A A

Dec 5, 2021

Was excellent

By sulaxana r

Sep 17, 2020

very helpful

By Nikhil K S

Oct 29, 2018

Great Course

By Savdar I

Mar 18, 2018

Good course.

By Angela P C G

Oct 10, 2023

SUPER BUENO

By Nikhil G

Dec 31, 2022

good course

By MANJUNATH C S

Sep 9, 2020

Good course

By Dr. G G P

Jun 25, 2020

nice course

By Nelson E M G

Sep 30, 2023

Thank you!

By Olga L G C

Sep 29, 2023

Excelente.

By Sebastián M R

Sep 19, 2021

Buen curso

By ARJUN C V

Sep 30, 2020

better one

By NIDHI P J

Sep 18, 2020

great work

By Rajat D

May 30, 2020

Niceeeeeee

By Phuong N N L

Sep 11, 2017

nice class

By ximena t t

Sep 13, 2021

it`s good

By Naveen r

Sep 29, 2020

very good

By Anis C

Sep 22, 2020

Excellent

By anagh k g

Sep 1, 2020

Wonderful

By Mukul K

Aug 15, 2020

excellent

By Mario K

Jul 2, 2020

Great!

By Heidy D G I

Jul 2, 2023

Super

By sherifat o

Dec 16, 2022

great

By Navya S

Sep 22, 2022

Good