Digital Marketing: Customer Engagement Strategy
Completed by Giorgi Janelidze
January 25, 2017
12 hours (approximately)
Giorgi Janelidze's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Brand Strategy
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Generative AI
- Category: Digital Media Strategy
- Category: Content Marketing
- Category: Consumer Behaviour
- Category: MarTech
- Category: Data Collection
- Category: Marketing Communications
- Category: Cross-Channel Marketing
- Category: Marketing Strategy and Techniques
