Positioning: What you need for a successful Marketing Strategy
Completed by Amir Eli Issa
October 2, 2018
11 hours (approximately)
Amir Eli Issa's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Customer Insights
- Category: Product Marketing
- Category: Marketing
- Category: Consumer Behaviour
- Category: Market Research
- Category: Target Audience
- Category: Value Propositions
- Category: Competitive Analysis
- Category: Product Strategy
