Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
This course is part of the Marketing Strategy Specialization
About this Course
Skills you will gain
- Market Segmentation
- Marketing Process
- Positioning (Marketing)
- Value Proposition
Syllabus - What you will learn from this course
Differentiation and Value Proposition
- 5 stars64.71%
- 4 stars23.48%
- 3 stars7.56%
- 2 stars1.94%
- 1 star2.29%
TOP REVIEWS FROM POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.
Very good presentation skills and quality of the informations presented. I would suggest to provide scripts/and presentations to ease the studying process.
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
About the Marketing Strategy Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.