Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
This course is part of the Marketing Strategy Specialization
Offered By
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Market Segmentation
- Marketing Process
- Positioning (Marketing)
- Value Proposition
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Positioning introduction
Segmentation
Differentiation and Value Proposition
Positioning
Reviews
- 5 stars64.71%
- 4 stars23.48%
- 3 stars7.56%
- 2 stars1.94%
- 1 star2.29%
TOP REVIEWS FROM POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.
Very good presentation skills and quality of the informations presented. I would suggest to provide scripts/and presentations to ease the studying process.
Best regards
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
About the Marketing Strategy Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.