IE Business School
Positioning: What you need for a successful Marketing Strategy
IE Business School

Positioning: What you need for a successful Marketing Strategy

This course is part of Marketing Strategy Specialization

Ignacio Gafo

Instructor: Ignacio Gafo

36,066 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.4

(918 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
80%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.4

(918 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
80%
Most learners liked this course

Details to know

Shareable certificate

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Assessments

10 assignments

Taught in English

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This course is part of the Marketing Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

What's included

7 videos2 assignments

In the second module, the focus is on the first element of positioning: The market segmentation. During the module the segmentation concept is covered, together with the reasons for segmenting, the criteria and models that could be used for running the segmentation.

What's included

10 videos4 readings3 assignments

In the third module, the second element of positioning is addressed: Value proposition and differentiation. Both the value proposition and differentiation concepts are presented, following up with how to come up with them effectively and potential strategies to be followed.

What's included

9 videos4 readings2 assignments1 discussion prompt

In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

What's included

12 videos5 readings3 assignments1 app item

Instructor

Instructor ratings
4.3 (95 ratings)
Ignacio Gafo
IE Business School
3 Courses36,212 learners

Offered by

Recommended if you're interested in Marketing

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4.4

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