Who is this class for: This course is aimed at any ambitious, business minded individual who has aspirations to launch their own product or service and/or has an interest in pursuing a career in marketing. A basic understanding of the principles of marketing would be an advantage but it is not essential.


Created by:   IE Business School

Basic Info
Course 2 of 5 in the Marketing Strategy Specialization.
LevelBeginner
Commitment4 weeks of study, 1-2 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
IE Business School
Pricing
AuditPurchase Course
Access to Course Materials

Available

Available

Access to Graded Materials

Not available

Available

Receive a Final Grade

Not available

Available

Earn a Shareable Certificate

Not available

Available

Ratings and Reviews
Rated 4.6 out of 5 of 56 ratings

Great course and explanations were in detail. Would highly recommend this course.

I'm learning A LOT! I have a background in marketing strategy, but covering the basics 7 laters in my career I am becoming more up-to-date and remembering things that have been shifted to the back of my head. I recommend this course to beginners as well as people already practicing. Also, I highly recommend taking the entire specialization to get the most out of the new knowledge you will learn as well as a refresher. Who knows, those who are studies and practiced you may learning new things like I have been. Also hearing the things you already know may clarify things you learned a little more as I am experiencing.

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

Great course for marketers!