About this Course

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Flexible deadlines
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Shareable Certificate
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Coursera Labs
Includes hands on learning projects.
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Beginner Level
Approx. 11 hours to complete
English

Skills you will gain

  • Market Segmentation
  • Marketing Process
  • Positioning (Marketing)
  • Value Proposition
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 11 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up84%(2,476 ratings)
Week1
Week 1
2 hours to complete

Positioning introduction

2 hours to complete
7 videos (Total 25 min), 3 readings, 2 quizzes
Week2
Week 2
3 hours to complete

Segmentation

3 hours to complete
10 videos (Total 41 min), 4 readings, 3 quizzes
Week3
Week 3
2 hours to complete

Differentiation and Value Proposition

2 hours to complete
9 videos (Total 35 min), 4 readings, 2 quizzes
Week4
Week 4
4 hours to complete

Positioning

4 hours to complete
12 videos (Total 58 min), 8 readings, 3 quizzes

Reviews

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About the Marketing Strategy Specialization

Marketing Strategy

Frequently Asked Questions

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