About this Course

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Learner Career Outcomes

17%

started a new career after completing these courses

20%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 11 hours to complete
English

Skills you will gain

Market SegmentationMarketing ProcessPositioning (Marketing)Value Proposition

Learner Career Outcomes

17%

started a new career after completing these courses

20%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 11 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up85%(2,197 ratings)Info
Week
1

Week 1

2 hours to complete

Positioning introduction

2 hours to complete
7 videos (Total 25 min), 3 readings, 2 quizzes
Week
2

Week 2

3 hours to complete

Segmentation

3 hours to complete
10 videos (Total 41 min), 4 readings, 3 quizzes
Week
3

Week 3

2 hours to complete

Differentiation and Value Proposition

2 hours to complete
9 videos (Total 35 min), 4 readings, 2 quizzes
Week
4

Week 4

4 hours to complete

Positioning

4 hours to complete
12 videos (Total 58 min), 8 readings, 3 quizzes

Reviews

TOP REVIEWS FROM POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY

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About the Marketing Strategy Specialization

Marketing Strategy

Frequently Asked Questions

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