IE Business School
Positioning: What you need for a successful Marketing Strategy
IE Business School

Positioning: What you need for a successful Marketing Strategy

This course is part of Marketing Strategy Specialization

Taught in English

Some content may not be translated

Ignacio Gafo

Instructor: Ignacio Gafo

34,369 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.5

(911 reviews)

|

80%

Beginner level
No prior experience required
10 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(911 reviews)

|

80%

Beginner level
No prior experience required
10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Marketing Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

What's included

7 videos2 quizzes

In the second module, the focus is on the first element of positioning: The market segmentation. During the module the segmentation concept is covered, together with the reasons for segmenting, the criteria and models that could be used for running the segmentation.

What's included

10 videos4 readings3 quizzes

In the third module, the second element of positioning is addressed: Value proposition and differentiation. Both the value proposition and differentiation concepts are presented, following up with how to come up with them effectively and potential strategies to be followed.

What's included

9 videos4 readings2 quizzes1 discussion prompt

In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

What's included

12 videos5 readings3 quizzes1 app item

Instructor

Instructor ratings
4.3 (92 ratings)
Ignacio Gafo
IE Business School
3 Courses34,498 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 911

4.5

911 reviews

  • 5 stars

    64.69%

  • 4 stars

    23.24%

  • 3 stars

    7.45%

  • 2 stars

    2.08%

  • 1 star

    2.52%

PK
4

Reviewed on Jul 8, 2017

SN
4

Reviewed on Aug 2, 2019

SP
4

Reviewed on Apr 19, 2020

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions