Digital Marketing Capstone
Completed by erika pitanguy prezoto
June 18, 2017
17 hours (approximately)
erika pitanguy prezoto's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Market Research
- Category: Journey Mapping
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Key Performance Indicators (KPIs)
