Digital Marketing: Customer Engagement Strategy
Completed by Raphael Vicente dos Santos de Paula
January 1, 2018
12 hours (approximately)
Raphael Vicente dos Santos de Paula's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Consumer Behaviour
- Category: MarTech
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Data Analysis
- Category: Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
