What Does a Marketing Coordinator Do? Your 2024 Guide

A marketing coordinator develops, coordinates, and executes marketing campaigns. They collect data about target demographics and analyze market trends to improve a company's marketing efforts. Marketing coordinators track sales data and work with marketing teams to achieve marketing goals.

Types of marketing coordinators

The primary task of a marketing coordinator is coordinating marketing activities; however, this role may take on a few different duties and responsibilities based on the company. There are several types of marketing coordinator jobs. A few popular options include:

• Content marketing coordinator: Manages content creation on blogs, social media, and other media

• Product account coordinator: Supports the sales team to improve customer relationships and the buying process 

• Influencer marketing coordinator: Maintains and manages influencer relationships

• Digital marketing coordinator: Designs and implements digital marketing strategy intending to drive traffic and/or brand recognition 

• Social media marketing coordinator: Creates successful social media campaigns to grow a brand’s audience  

Marketing coordinator skills

Marketing coordinator jobs require a mix of technical and workplace skills. Most people who work as marketing coordinators are creative and analytical while simultaneously seeing the "big picture." These skills help marketing coordinators execute short—or long-term marketing campaigns that help companies achieve goals like increasing brand awareness or improving sales.

Technical skills

• Analyze sales data 

• Conduct market research 

• Create promotional/marketing materials 

• Carry out marketing campaigns 

• Evaluate market trends 

• Identify target audiences

• Set marketing goals 

• Know web tools like HTML, CSS, JavaScript 

• Manage SEO/SEM 

• Know how to use ad server tools

• Manage projects 

Workplace skills 

• Communication 

• Organization 

• Creativity 

• Analytical 

• Team player 

• Ambition 

Read more: Hard Skills vs. Soft Skills: What’s the Difference?

How much is a marketing coordinator's salary?

According to Talent.com [1], marketing coordinators in Canada earn an average of $56,554 a year. Entry-level marketing coordinators earn an average annual salary of $44,935, while the most experienced coordinators can earn an estimated $186,699 a year. 

Marketing coordinators can earn commissions and bonuses in addition to their base salary. The amount varies widely depending on a company's size and what it sells.

How to become a marketing coordinator

Your path to becoming a marketing coordinator in five steps:

1. Earn a degree.

Proper education is required to begin a career as a marketing coordinator. To enter the workforce, you will often need a university degree or college diploma in public relations, business marketing, journalism, communications, museology, or a related discipline. 

You can take courses in statistics, economics, and behaviour to help you understand better what it takes to become successful in this field. You may also need to acquire an Accredited in Public Relations (APR) designation after you've gained five or more years of experience to remain competitive in your field.

2. Gain marketing experience. 

Consider gaining marketing experience as an intern while working on your degree or diploma. This early experience can help you get hired into an entry-level marketing position, such as a marketing specialist.  

Work experience as a marketing coordinator can come from related industries, including sales and buying. Some skills necessary to excel in this type of role include creativity, communication, strong project management skills, and quick decision-making abilities. An internship can help you further sharpen those skills so that, as a marketing coordinator, you can create and update marketing materials, coordinate meetings, and monitor marketing trends.    

Roles with similar skill sets include market researcher, digital marketing manager, or market analyst. Since many job duties overlap, it is not uncommon for people to transition to a marketing coordinator role. 

3. Build technical skills in marketing. 

Taking courses or obtaining certifications in specific marketing skills may help you get hired as a marketing coordinator. 

For example, you can improve your SEO knowledge and skills by taking the Search Engine Optimization Specialization, which covers discovering content that resonates with an audience, crafting impactful content, and tracking campaign metrics.

Improve your skills in marketing analytics with the Meta Marketing Analytics Professional Certificate. This certificate program covers topics such as optimizing ads with A/B testing, using all the features of Facebook’s Ads Manager, and using linear regression to forecast marketing outcomes.

4. Enhance your marketing resume.

Once you've acquired marketing experience, skills, and education, it’s time to enhance your resume. 

Scour marketing coordinator job listings to find out what companies are looking for. Highlight your qualifications that match the job requirements and feature them prominently on your resume. 

Use action verbs to describe tasks you performed in previous roles, and when possible, emphasize any quantifiable outcomes.

5. Find your first marketing coordinator position. 

You will probably find marketing coordinator job openings across a variety of industries. With qualifications and an updated resume, the next step is to begin applying for positions you’re interested in filling. Which ones will contribute to the lifestyle you desire? Which of these positions will you get to work on projects and tasks that excite you? What do you admire about the companies posting marketing coordinator job openings? 

As recruiters and hiring managers reach out to you to schedule company interviews, take time to improve your interviewing skills. You’ll want to be able to answer behavioural questions effectively using the STAR method, as well as prepare to ask your interviewer insightful questions so that you can make the best decision for your career.  

Marketing coordinator career path

Successful marketing coordinators may have a great deal of mobility within a company. Expect to devote your career to marketing if you pursue a title like director or vice president of marketing. Individuals in these roles typically have decades of experience in marketing. A common trajectory for a marketing coordinator may look like this: 

Marketing coordinator —> Management —> Director —> Vice president —> Chief officer/executive

Staying with the same company may improve your chances of moving up within a company's marketing department. Many companies prefer to hire from within, especially if you exhibit excellent product knowledge and fully understand the company's culture. However, your experience as a marketing coordinator will be beneficial for your resume if you choose to take advantage of job openings in other companies.

Get started in marketing.

If you think this career is right for you, compose your resume and assess what you need to be an eligible candidate. This might mean taking specialized courses or programs in marketing. Build job-ready skills to boost your resume with the Meta Social Media Marketing Professional Certificate on Coursera.