• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Preview
    Preview
    C

    Coursera

    Facebook Analytics: Optimize Performance

    Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Social Media, Analytics, Social Media Strategy, Driving engagement, Trend Analysis, Data Analysis, Performance Analysis, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea un Storyboard en Canva

    Skills you'll gain: Canva (Software), Storyboarding, Storytelling, Collaborative Software, Graphic and Visual Design, Team Oriented, Content Creation, Organizational Skills, Presentations

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    MongoDB Tutorial for Beginners (2024)

    Skills you'll gain: MySQL, SQL, Databases, Relational Databases, Performance Tuning, Software Installation, Data Management, System Configuration

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Customer Relationship Management

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Sales Management, AI Enablement, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Artificial Intelligence, Data Integration, Network Analysis, User Feedback, Technology Roadmaps, Change Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Как создать профиль компании в Facebook

    Skills you'll gain: Facebook, Social Media, Social Media Management, Online Advertising, Professional Networking

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créez une publicité ciblée avec facebook audience insights

    Skills you'll gain: Facebook, Digital Advertising, Content Performance Analysis, Target Audience, Social Media Marketing, Social Media, Advertising, Drive Engagement, Customer Engagement

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    U

    University of Oxford

    Social Innovation: Strategy for Nonprofit Organisations

    Skills you'll gain: Social Impact, Design Thinking, Organizational Leadership, Innovation, Strategic Planning, Community Development, Sustainable Development, Research and Design, Project Design, Business Planning, Stakeholder Analysis, Needs Assessment, Growth Strategies, Product Improvement, Risk Management, Marketing Strategies

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Cible démographie spécifique de l’utilisateur dans campagne de suivi

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Campaign Management, Drive Engagement, Customer Engagement, Marketing Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Wie Sie ein Facebook Pixel einrichten

    Skills you'll gain: Facebook, Online Advertising, Digital Advertising, Social Media, Social Media Management, Social Media Campaigns, Social Media Marketing, Advertising, Target Audience, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    A

    Arm

    Optimizing Generative AI on Arm Processors

    Skills you'll gain: Generative AI, Model Deployment, Large Language Modeling, Transfer Learning, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Cloud Deployment, Performance Tuning, Hardware Architecture, Deep Learning, Embedded Systems, Computer Hardware, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Dell

    Dell Technologies Becoming An Effective Seller

    Skills you'll gain: Sustainable Business, Sales Territory Management, Corporate Sustainability, Solution Selling, Sales, Sales Strategy, Customer Relationship Building, Sales Process, Sales Prospecting, Market Opportunities, Information Technology, Technology Strategies, Business Acumen, Customer Relationship Management, AI Product Strategy, Complex Problem Solving, Business Relationship Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Chat - Español

    Skills you'll gain: Google Workspace, Collaborative Software, Productivity Software, Internal Communications, Business Communication, Communication

    Beginner · Course · 1 - 3 Months

Searches related to marketing fundamentals

social media and digital marketing fundamentals
marketing mix fundamentals
fundamentals of marketing strategy
fundamentals of digital marketing
marketing fundamentals mastery: apply, analyze & evaluate
marketing fundamentals and strategy case studies
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…330331332…378

In summary, here are 10 of our most popular marketing fundamentals courses

  • Facebook Analytics: Optimize Performance: Coursera
  • Crea un Storyboard en Canva: Coursera
  • MongoDB Tutorial for Beginners (2024): Packt
  • AI for Executives: AI for Customer Relationship Management: Khalifa University
  • Как создать профиль компании в Facebook: Coursera
  • Créez une publicité ciblée avec facebook audience insights: Coursera
  • Social Innovation: Strategy for Nonprofit Organisations: University of Oxford
  • Cible démographie spécifique de l’utilisateur dans campagne de suivi: Coursera
  • Wie Sie ein Facebook Pixel einrichten: Coursera
  • Optimizing Generative AI on Arm Processors: Arm

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok