SEO courses can help you learn keyword research, on-page optimization, link building, and content strategy. You can build skills in analyzing website performance, understanding search engine algorithms, and creating SEO-friendly content. Many courses introduce tools like Google Analytics, SEMrush, and Moz, which help you track metrics, optimize your site, and improve your search rankings. By applying these skills and tools, you can enhance your online visibility and drive more organic traffic to your website.

Coursera
Skills you'll gain: Usability Testing, Usability, Test Tools, Test Planning, User Research, Interactive Data Visualization, Product Development, Web Analytics and SEO, User Accounts, Data Integration
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Generative Engine Optimization (GEO), Generative AI, AI literacy, Web Content, Google Cloud Platform, Prompt Engineering, Content Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Business Marketing, Customer experience strategy (CX), Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, AI powered creativity, Large Language Modeling, AI Personalization, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process, Content Creation, Social Media, Artificial Intelligence, Writing
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Keyword Research, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Digital Brand Strategy, Marketing Channel, Social Media Marketing, Marketing Budgets, Business Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Adobe Creative Cloud, Web Content, Digital Publishing, Content Creation, Visual Storytelling, Content Management, Multimedia, Layout Design, User Experience Design
Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Scheduling, Content Creation, Gemini, Social Media Content, Email Automation, Email Marketing, Make.com, AI powered creativity, Digital Media Strategy, Generative AI, Digital Content, Data-Driven Marketing, Marketing Strategies, Digital Brand Strategy, Digital Marketing, Product Design
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Content Scheduling, TikTok, Closing (Sales), LinkedIn, Strategic Partnership, Price Negotiation, Thought Leadership, Video Production, Social Media Content, Social Media, Shared Media, Business Planning, Brand Awareness, Social Media Marketing, Brand Strategy, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Washington
Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Web Development Tools, Web Design, Front-End Web Development, Web Content Accessibility Guidelines, Debugging, Semantic Web, Web Analytics and SEO
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Digital Marketing Tools, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, MarTech, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Scheduling, Social Media Marketing, Content Performance Analysis, Driving engagement, Social Media Campaigns, Social Media Analytics, Drive Engagement, Content Optimization, Video Production, Photo/Video Production and Technology, Workflow Management
Beginner · Course · 1 - 4 Weeks