Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of Maryland, College Park
Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Lean Methodologies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Live Streaming, Driving engagement, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Community Development, Technical Support
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Performance Tuning, Software Testing, Unit Testing, Software Documentation, Application Programming Interface (API), Web Applications, Test Driven Development (TDD), Node.JS, Debugging, Maintainability, Javascript, Software Architecture, JSON, Real Time Data, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: PL/SQL, Oracle Databases, SQL, Stored Procedure, Data Access, Database Design, Programming Principles, Debugging, Relational Databases, Maintainability
Mixed · Course · 1 - 4 Weeks

University of Oxford
Skills you'll gain: Social Impact, Design Thinking, Organizational Leadership, Innovation, Strategic Planning, Community Development, Sustainable Development, Research and Design, Project Design, Business Planning, Stakeholder Analysis, Needs Assessment, Growth Strategies, Product Improvement, Risk Management, Marketing Strategies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Web Content, Content Marketing, AI Personalization, Data Science
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Sprint Retrospectives, Backlogs, Agile Methodology, Agile Product Development, Continuous Improvement Process, Team Management, Meeting Facilitation, Prioritization, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Scrum (Software Development), Agile Project Management, Sprint Planning, Agile Methodology, Backlogs, Jira (Software), User Story, Sprint Retrospectives, Project Risk Management, Case Studies, Microsoft Teams, ChatGPT, Continuous Improvement Process
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Facebook, Promotional Strategies, Marketing Strategies, Product Promotion, Driving engagement, Social Media, Social Media Marketing, Digital Assets, E-Commerce, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI
Beginner · Course · 1 - 4 Weeks