This course explores integrated brand promotion (IBP) in today's complex marketing landscape. Beginning with foundational concepts of advertising and IBP within the marketing ecosystem, learners will gain insight into the intricate relationships that drive this trillion-dollar industry. Through exposure to branding fundamentals, learners will explore brand elements, architecture, positioning, and differentiation strategies that contribute to brand recognition and consumer decision-making. Key topics include strategic considerations for product and service positioning, advertising approaches, and the impactful role of data in shaping effective brand promotion strategies. The course culminates with practical applications across diverse scenarios, equipping learners with knowledge of how successful brands implement integrated promotion strategies to connect with audiences and achieve marketing objectives in an evolving digital environment.
Was Sie lernen werden
Advertising and integrated brand promotion fundamentals.
Branding strategies that drive consumer decisions and adapt to changing market conditions.
Kompetenzen, die Sie erwerben
- Kategorie: Media Strategy
- Kategorie: Advertising
- Kategorie: Brand Awareness
- Kategorie: Brand Strategy
- Kategorie: Brand Management
- Kategorie: Advertising Campaigns
- Kategorie: Media Planning
- Kategorie: Marketing
- Kategorie: Digital Advertising
- Kategorie: Consumer Behaviour
- Kategorie: Branding
- Kategorie: Promotional Strategies
- Kategorie: Design Thinking
- Kategorie: Customer Engagement
- Kategorie: Integrated Marketing Communications
- Kategorie: Marketing Communications
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
Juni 2025
20 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
In diesem Kurs gibt es 4 Module
This module presents the key concepts of advertising and integrated brand promotion that underpin this course.
Das ist alles enthalten
1 Video15 Lektüren5 Aufgaben1 Diskussionsthema2 Plug-ins
This module explores the concept of brand and its critical role in consumer decision-making, examining visible elements such as logos and more subtle aspects that collectively create distinctive brand identities. We'll investigate how brands strategically position themselves against competitors in the marketplace and why they sometimes must undergo repositioning to adapt to changing market conditions or shed problematic associations.
Das ist alles enthalten
1 Video10 Lektüren5 Aufgaben4 Plug-ins
This module presents some of the important strategic considerations that brands must consider when looking at their brand and product positioning and how that, in turn, will relate to their approach to advertising. Those considerations have many layers of complexity, but the elements discussed in this module represent fundamental underpinnings that cut across many product and service categories.
Das ist alles enthalten
10 Lektüren5 Aufgaben
This module presents a cumulatively applied look at content covered in previous modules. The goal is to show how some of the tactics and concepts previously covered translate into some shrewd strategic decisions by prominent brands in their various markets.
Das ist alles enthalten
11 Lektüren5 Aufgaben1 Diskussionsthema2 Plug-ins
Dozent
Mehr von Marketing entdecken
Status: Kostenloser Testzeitraum
Status: Kostenloser Testzeitraum
Status: VorschauS.P. Jain Institute of Management and Research
Status: Kostenloser Testzeitraum
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Häufig gestellte Fragen
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Weitere Fragen
Finanzielle Unterstützung verfügbar,