Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Maryland, College Park
Compétences que vous acquerrez: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Lean Methodologies
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Pinterest, Advertising Campaigns, Digital Advertising, Performance marketing, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Web Analytics, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Instagram, Drive Engagement, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Content Development and Management
Débutant · Cours · 1 à 4 semaines

University of Virginia
Compétences que vous acquerrez: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Business Modeling, Customer Relationship Management, Entrepreneurship, New Business Development, Business Planning, Telecommuting, Business Strategy, Value Propositions, Collaborative Software
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement
Débutant · Cours · 1 à 4 semaines

LearnQuest
Compétences que vous acquerrez: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Sales Presentation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Business Research, Active Listening, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting
Intermédiaire · Cours · 1 à 4 semaines