Master the dynamic world of social media through comprehensive exploration of its evolution, impact, and future. This course equips you with critical thinking skills to analyze social media platforms, understand their theoretical foundations, and navigate digital spaces responsibly.
You'll trace social media's evolution from early platforms to modern ecosystems, examining diverse platforms including microblogging, media sharing, professional networking, and messaging apps. Explore foundational theories such as Uses and Gratification Theory, Media Ecology Theory, and Diffusion of Innovation Theory to understand how social media shapes communication and society.
Develop practical skills for the digital age by examining digital identity formation, privacy concerns, ethical considerations, and cybersecurity practices. Learn how to leverage social media for career advancement while understanding the psychological impacts, authenticity challenges, and safety concerns of online interactions.
This course uniquely combines theoretical frameworks with real-world applications, preparing you to engage critically with social media as both a user and professional. Through interactive dialogues, case studies, and hands-on assignments, you'll gain the knowledge and confidence to navigate the evolving social media landscape responsibly and effectively.
The "Humans are Social Media" module aims to provide students with a comprehensive understanding of social media's etymology and its significance in the modern world. Students will explore the evolution from early platforms to the birth of modern socoial media, understanding the drawbacks of early social networking. By the end, students will have a nuanced perspective on the historical development, importance, and challenges associated with social media, enabling them to engage in informed discussions about its role in society.
Inclus
13 vidéos7 lectures7 devoirs
Afficher les informations sur le contenu du module
13 vidéos•Total 80 minutes
Meet Your Instructor: Prof. Basavadatta Mitra•3 minutes
Meet Your Instructor: Prof. Saikishor Jangiti•2 minutes
Online Social Media - Course Introductory Video•4 minutes
Unraveling the Etymology of Social Media•2 minutes
Unraveling the Origins of a Digital Phenomenon•6 minutes
Exploring the Impact and Influence of Social Media – Part 1•7 minutes
Exploring the Impact and Influence of Social Media – Part 2•7 minutes
Predecessors of Social Media•8 minutes
Origins of Online Socialising•10 minutes
Old to New Social Media•7 minutes
The Birth of Modern Social Media•9 minutes
Exploring the Challenges of Early Social Media Platforms•9 minutes
The Perils Encountered in Early Social Networking•7 minutes
Recommended Reading: Unraveling the Etymology of Social Media•50 minutes
Recommended Reading: Unveiling the Significance of Social Media in Our World•10 minutes
Recommended Reading: Tracing the Origins of Online Socialising•10 minutes
Recommended Reading: Old to New Social Media•10 minutes
Recommended Reading: The Perils Encountered in Early Social Networking•10 minutes
7 devoirs•Total 210 minutes
Test Yourself: Humans are Social Media•30 minutes
Unraveling the Etymology of Social Media•30 minutes
Unveiling the Significance of Social Media in our World•30 minutes
Tracing the Origins of Online Socialising•30 minutes
Old to New Social Media•30 minutes
The Perils Encountered in Early Social Networking•30 minutes
Let's Practice: Humans are Social Media•30 minutes
Clicking Through Time: The Evolution and Diversity of Social Media
Module 2•8 heures à terminer
Détails du module
Students who complete the "The Evolution and Diversity of Social Media" module will receive a brief introduction to the leading social media platforms. The module's coverage of discussion forums, media sharing, professional networking, microblogging, and sharing of visual information attempts to provide students with an understanding of the distinctive qualities and contributions of each. Students will be thoroughly aware of the varied social media environment by the end, allowing them to interact efficiently with the constantly changing online platforms.
Inclus
10 vidéos5 lectures7 devoirs
Afficher les informations sur le contenu du module
10 vidéos•Total 56 minutes
Microblogging Platforms - Part 1•5 minutes
Microblogging Platforms - Part 2•3 minutes
Media Sharing Networks - Part 1•8 minutes
Media Sharing Networks - Part 2•5 minutes
Professional Networking and Discussion Forums - Part 1•8 minutes
Professional Networking and Discussion Forums - Part 2•5 minutes
Test Yourself: Clicking Through Time: The Evolution and Diversity of Social Media•30 minutes
Microblogging Platforms•30 minutes
Media Sharing Networks•30 minutes
Professional Networking and Discussion Forums•30 minutes
Visual Content Sharing•30 minutes
Messaging Apps•30 minutes
Let's Practice: Clicking Through Time: The Evolution and Diversity of Social Media•30 minutes
Social Theory
Module 3•7 heures à terminer
Détails du module
The "Social Theory" module explores various theories interlinked with social media. The module goes through theories such as Uses and gratification theory, Diffusion of innovation theory and media ecology theory. This module offers a comprehensive exploration of social theory, providing students with a foundational understanding of the various perspectives, concepts, and debates that shape our understanding of society.
Inclus
8 vidéos4 lectures6 devoirs
Afficher les informations sur le contenu du module
8 vidéos•Total 44 minutes
Introduction to Social Media Theory•9 minutes
Social Network Theory•6 minutes
Uses and Gratifications Theory•5 minutes
Social Identity Theory•5 minutes
Diffusion of Innovations Theory•5 minutes
Cultural Hegemony Theory•5 minutes
Media Ecology Theory•5 minutes
Social Construction of Technology Theory•5 minutes
4 lectures•Total 200 minutes
Recommended Readings: Social Media Theory•50 minutes
Recommended Readings: Uses and Gratifications Theory•50 minutes
Recommended Readings: Diffusion of Innovations Theory•50 minutes
Recommended Readings: Media Ecology Theory•50 minutes
6 devoirs•Total 180 minutes
Test Yourself: Social Theory•30 minutes
Social Media Theory•30 minutes
Uses and Gratifications Theory•30 minutes
Diffusion of Innovations Theory•30 minutes
Media Ecology Theory•30 minutes
Let's Practice: Social Theory•30 minutes
Social Media Reality
Module 4•6 heures à terminer
Détails du module
The "Social Media Reality" module aims to give students a critical perspective on key aspects of social media. Students will explore the ideologies shaping content and interactions, critically assess exploitation instances, and examine access disparities across demographics. The module also delves into the interconnected growth of social media with the popularity of the internet. By the end, students will be equipped with insights to navigate the complex landscape of social media, fostering a critical understanding of its impact on society.
Inclus
6 vidéos3 lectures5 devoirs
Afficher les informations sur le contenu du module
6 vidéos•Total 31 minutes
Ideologies and Opinion Polarisation•5 minutes
Echo Chambers and Opinion Amplification•6 minutes
Exploitation and Terrorism•4 minutes
Exploitation in Crime•4 minutes
Access in the 1990s and 2000s - Part 1•6 minutes
Access in the 1990s and 2000s - Part 2•5 minutes
3 lectures•Total 150 minutes
Recommended Reading: Ideologies•50 minutes
Recommended Reading: Exploitation•50 minutes
Recommended Reading: Access to Social Media•50 minutes
5 devoirs•Total 150 minutes
Test Yourself: Social Media Reality•30 minutes
Ideologies•30 minutes
Exploitation•30 minutes
Access to Social Media•30 minutes
Let's Practice: Social Media Reality•30 minutes
Identity, Once an Elusive Concept
Module 5•9 heures à terminer
Détails du module
The "Identity, Once an Elusive Concept" module provides students with a concise exploration of personal identity in the digital age. It covers the complexities of online and offline identity, the influence of algorithms on digital lock-in, strategies for managing digital overuse, and the prevalence of cyberbullying. The module also delves into the intricacies of privacy in the digital era. By the end, students will gain a critical understanding of these key aspects, enabling them to navigate the complexities of personal identity in today's interconnected world.
Inclus
10 vidéos5 lectures7 devoirs
Afficher les informations sur le contenu du module
10 vidéos•Total 80 minutes
Exploring Identities in the Digital Age•10 minutes
Who are you? Online? Offline? Across Modalities•10 minutes
The Algorithm Basis•5 minutes
Understanding the Mechanism and Implications•7 minutes
Addressing Addiction and Overuse•13 minutes
Striking a Balance in the Digital Age•6 minutes
Understanding and Combating Online Harassment•7 minutes
Preventing and Combating Online Harassment•7 minutes
A Tangled Issue•8 minutes
Exploring the Complexities of Personal Privacy•7 minutes
5 lectures•Total 250 minutes
Recommended Reading: Who are you Across Modalities•50 minutes
Recommended Reading: Lock In: The Algorithm Basis•50 minutes
Recommended Reading: Opting Out•50 minutes
Recommended Reading: Devil is in the Default•50 minutes
Recommended Reading: Privacy•50 minutes
7 devoirs•Total 210 minutes
Test Yourself: Identity, Once an Elusive Concept•30 minutes
Who are you Across Modalities•30 minutes
Lock In: The Algorithm Basis•30 minutes
Opting Out•30 minutes
Devil is in the Default•30 minutes
Privacy•30 minutes
Let's Practice: Identity, Once an Elusive Concept•30 minutes
Ethics of Social Media
Module 6•7 heures à terminer
Détails du module
The "Ethics of Social Media" module delves into the complex ethical considerations surrounding the use and impact of social media platforms in contemporary society. It explores the multifaceted intersection of technology, communication, and ethics, aiming to equip participants with a critical understanding of the ethical dilemmas inherent in the digital realm.
Inclus
8 vidéos4 lectures6 devoirs
Afficher les informations sur le contenu du module
8 vidéos•Total 39 minutes
Data Ethics•6 minutes
Privacy Ethics•5 minutes
Content Integrity-1•6 minutes
Content Integrity-2•4 minutes
User Interaction•5 minutes
User Well-Being•4 minutes
Community and Societal Impact-1•4 minutes
Community and Societal Impact-2•5 minutes
4 lectures•Total 200 minutes
Recommended Readings: Data and Privacy Ethics•50 minutes
Recommended Readings: User Interaction and Well-Being•50 minutes
Recommended Reading: Community and Societal Impact•50 minutes
6 devoirs•Total 180 minutes
Test Yourself: Ethics of Social Media•30 minutes
Data and Privacy Ethics•30 minutes
Content Integrity•30 minutes
User Interaction and Well-Being•30 minutes
Community and Societal Impact•30 minutes
Lets Practice: Ethics of Social Media•30 minutes
Towards a Truly Social Media
Module 7•6 heures à terminer
Détails du module
The "Towards a Truly Social Media" module explores social media dynamics. Students analyze the need vs. want for social media, examine 2021 demographic trends, and assess social media's response to COVID-19. The module prompts anticipation of future trends, fostering a critical understanding of social media's evolving role. Students gain insights into motivations, demographics, and potential developments in this dynamic landscape.
Inclus
6 vidéos3 lectures5 devoirs
Afficher les informations sur le contenu du module
6 vidéos•Total 34 minutes
Origin Evolution and Emergence - Part 1•6 minutes
Origin Evolution and Emergence - Part 2•6 minutes
The Role of Social Media in Disseminating COVID-19 Information•6 minutes
How Social Media Platforms Fueled Connection During the COVID-19 Pandemic•5 minutes
Shaping the Future Landscape•4 minutes
Predictions and Projections for the Next Decade•7 minutes
3 lectures•Total 150 minutes
Recommended Reading: Need Vs Want of Social Media•50 minutes
Recommended Reading: Response to Covid-19 Crisis•50 minutes
Recommended Readings: Future of Social Media•50 minutes
5 devoirs•Total 150 minutes
Test Yourself: Towards a Truly Social Media•30 minutes
Need Vs Want of Social Media•30 minutes
Response to Covid-19 Crisis•30 minutes
Future of Social Media•30 minutes
Let's Practice: Towards a Truly Social Media•30 minutes
Employment in Social Media
Module 8•7 heures à terminer
Détails du module
The "Employment in Social Media" module explores the dynamic landscape of employment through social media, equipping participants with the knowledge and skills needed to leverage these platforms effectively in their job search and career advancement.
Inclus
8 vidéos4 lectures6 devoirs
Afficher les informations sur le contenu du module
8 vidéos•Total 56 minutes
Introduction to Employment through Social Media•8 minutes
Job Seeking•9 minutes
Personal Branding on Social Media•7 minutes
Recruiting on Social Media•8 minutes
Freelancing•4 minutes
Gig Work•5 minutes
Social Media to Enhance Businesses•9 minutes
Effects of Marketing with Social Media•7 minutes
4 lectures•Total 200 minutes
Recommended Readings: Obtaining Employment Through Social Media•50 minutes
Recommended Readings: Employment in Social Media•50 minutes
Recommended Readings: Self-Employment through Social Media•50 minutes
Recommended Reading: Marketing Using Social Media•50 minutes
6 devoirs•Total 180 minutes
Test Yourself: Employment in Social Media•30 minutes
Obtaining Employment through Social Media•30 minutes
Employment in Social Media•30 minutes
Self-Employment through Social Media•30 minutes
Marketing Using Social Media•30 minutes
Let's Practice: Employment in Social Media•30 minutes
Exploring Digital Concerns in Social Media
Module 9•12 heures à terminer
Détails du module
In this module, you will delve into the various concerns surrounding social media use. Explore concepts such as privacy, authenticity, informed consent, and anonymity, gaining an understanding of the risks associated with sharing personal information online. Analyse real-world examples of these concerns in social media interactions. You will gain a comprehensive understanding of the digital challenges you may encounter on social media platforms and will be equipped with the knowledge to navigate them effectively.
Inclus
10 vidéos10 lectures4 devoirs
Afficher les informations sur le contenu du module
10 vidéos•Total 96 minutes
Privacy Concerns•18 minutes
Authenticity•9 minutes
Informed Consent•7 minutes
Anonymity•8 minutes
Case Study•9 minutes
Cyberbullying•9 minutes
Phishing and Scams•5 minutes
Content Moderation•8 minutes
Mental Health Impact•7 minutes
Case Study•16 minutes
10 lectures•Total 500 minutes
Recommended Reading: Privacy Concerns•50 minutes
Recommended Reading: Authenticity•50 minutes
Recommended Reading: Informed Consent•50 minutes
Recommended Reading: Anonymity•50 minutes
Recommended Reading: Case Study•50 minutes
Recommended Reading: Cyberbullying•50 minutes
Recommended Reading: Phishing and Scams•50 minutes
Recommended Reading: Mental Health Impact•50 minutes
Recommended Reading: Case Study•50 minutes
4 devoirs•Total 108 minutes
Test Yourself: Exploring Digital Concerns in Social Media•30 minutes
Understanding Privacy and Authenticity•24 minutes
Addressing Risks and Ensuring Safety•24 minutes
Let's Practice: Exploring Digital Concerns in Social Media•30 minutes
Ensuring Safety and Promoting Positive Behavior
Module 10•6 heures à terminer
Détails du module
In this module, you will focus on strategies to ensure safety while using social media platforms and promote positive online behavior within digital communities. Through interactive activities and discussions, you will explore cybersecurity practices, seek support networks for addressing online safety concerns, engage in digital advocacy efforts, and demonstrate resilience in navigating challenging online environments. By the end of the module, you will be empowered to navigate social media platforms safely and responsibly, contributing to a positive digital culture and advocating for online safety within your communities.
Inclus
10 vidéos11 lectures4 devoirs
Afficher les informations sur le contenu du module
Recommended Reading: Community Engagement•10 minutes
Recommended Reading: Case Study•10 minutes
Course Summary•10 minutes
4 devoirs•Total 120 minutes
Test Yourself: Ensuring Safety and Promoting Positive Behavior •30 minutes
Cybersecurity Practices and Digital Citizenship•30 minutes
Building Support Networks and Advocacy•30 minutes
Let's Practice: Ensuring Safety and Promoting Positive Behavior •30 minutes
Préparer un diplôme
Ce site cours fait partie du (des) programme(s) diplômant(s) suivant(s) proposé(s) par Birla Institute of Technology & Science, Pilani. Si vous êtes admis et que vous vous inscrivez, les cours que vous avez suivis peuvent compter pour l'apprentissage de votre diplôme et vos progrès peuvent être transférés avec vous.¹
Consulter les diplômes éligibles
Préparer un diplôme
Ce site cours fait partie du (des) programme(s) diplômant(s) suivant(s) proposé(s) par Birla Institute of Technology & Science, Pilani. Si vous êtes admis et que vous vous inscrivez, les cours que vous avez suivis peuvent compter pour l'apprentissage de votre diplôme et vos progrès peuvent être transférés avec vous.¹
¹La réussite de la candidature et de l'inscription est requise. Les conditions d'admissibilité s'appliquent. Chaque établissement détermine le nombre de crédits reconnus en complétant ce contenu qui peut compter pour les exigences du diplôme, en tenant compte de tout crédit existant que vous pourriez avoir. Cliquez sur un cours spécifique pour plus d'informations.
Birla Institute of Technology & Science, Pilani (BITS Pilani) is one of only ten private universities in India to be recognised as an Institute of Eminence by the Ministry of Human Resource Development, Government of India. It has been consistently ranked high by both governmental and private ranking agencies for its innovative processes and capabilities that have enabled it to impart quality education and emerge as the best private science and engineering institute in India.
BITS Pilani has four international campuses in Pilani, Goa, Hyderabad, and Dubai, and has been offering bachelor's, master’s, and certificate programmes for over 58 years, helping to launch the careers for over 1,00,000 professionals.
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.