Who will benefit from taking this course?

<text variant="body1">This course is designed for professionals who want to start a career or develop their skills in social media management or digital marketing. <text variant="body1">It is ideal for entrepreneurs, startup founders, small business owners, bloggers, influencers, and recent graduates aiming to enter the digital marketing field.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Social Media Marketing

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Social Media Marketing

Ce cours fait partie de plusieurs programmes.

Instructeurs : SkillUp

4 568 déjà inscrits

Inclus avec

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

23 avis

niveau Débutant

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

23 avis

niveau Débutant

Expérience recommandée

1 semaine à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.

Compétences que vous acquerrez

Catégorie : Instagram
Catégorie : Social Media Management
Catégorie : Social Media Content
Catégorie : Content Development and Management
Catégorie : Digital Marketing
Catégorie : Content Creation
Catégorie : Social Media Marketing
Catégorie : Market Research
Catégorie : Social Media Strategy
Catégorie : Content Strategy
Catégorie : Growth Strategies
Catégorie : Brand Awareness
Catégorie : Content Optimization
Catégorie : Drive Engagement
Catégorie : Social Media
Catégorie : Social Media Campaigns
Catégorie : Content Performance Analysis
Catégorie : Social Media Analytics
Catégorie : Content Scheduling

Outils que vous découvrirez

Catégorie : TikTok

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

12 devoirs

Enseigné en Anglais

Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

En savoir plus sur Coursera pour les affaires

logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

Élaborez votre expertise du sujet

Ce cours est disponible dans le cadre de

Lorsque vous vous inscrivez à ce cours, vous devez également sélectionner un programme spécifique.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 4 modules dans ce cours

With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success.

You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!

This module provides a foundational understanding of social media planning and strategy. It covers the core principles of organic social media, its role in digital marketing, and how it differs from paid strategies. You will learn how to develop an effective social media strategy, including setting clear goals, identifying target audiences, and selecting the right platforms based on brand objectives. Further you will learn growth hacking approaches to organic social media to grow your audience. By the end of this module, you will have a structured approach to planning and executing organic social media campaigns that align with business goals.

Inclus

5 vidéos2 lectures3 devoirs6 plugins

5 vidéosTotal 35 minutes

Course Introduction4 minutes
Introduction to Social Media Marketing6 minutes
The Impact of Organic Social Media9 minutes
The Social Media Planning Process9 minutes
Choosing the Right Platforms for Your Brand7 minutes

2 lecturesTotal 7 minutes

Course Overview5 minutes
Summary and Highlights: Social Media Planning and Strategy2 minutes

3 devoirsTotal 50 minutes

Practice Quiz: Understanding Organic Social Media10 minutes
Practice Quiz: Social Media Strategy Development10 minutes
Graded Quiz: Social Media Planning and Strategy30 minutes

6 pluginsTotal 67 minutes

Reading: How to Make the Most of This Course2 minutes
Reading: Fundamentals of Organic Social Media10 minutes
Reading: Fundamentals of Growth Hacking in Social Media 10 minutes
Activity: Analyzing Organic Strategies15 minutes
Reading: Guide to Social Media Strategy10 minutes
Lab: Creating a Basic Social Media Plan20 minutes

This module focuses on the essentials of content creation and calendarization for social media. You will explore different content types, best practices for optimizing content, and strategies for maintaining a consistent brand voice. The module also covers social media calendarization, ensuring that content is planned, scheduled, and optimized for maximum engagement. The module also covers how growth hacking can be leveraged for User-Generated Content (UGC) and social media content. By the end of this module, you will be able to create, optimize, and schedule high-performing social media effectively.

Inclus

9 vidéos1 lecture4 devoirs7 plugins

9 vidéosTotal 68 minutes

Introduction to Content Types7 minutes
Understanding Text, Image, and Video Posts7 minutes
Leveraging Stories and User-Generated Content (UGC)7 minutes
Writing Captions That Drive Engagement8 minutes
Visual Content Optimization8 minutes
Maintaining a Consistent Brand Voice7 minutes
Importance of a Social Media Calendar7 minutes
Optimizing Post Timing and Frequency9 minutes
Tools and Platforms for Social Media Scheduling8 minutes

1 lectureTotal 6 minutes

Summary and Highlights: Content Creation and Calendarization6 minutes

4 devoirsTotal 60 minutes

Practice Quiz: Content Types for Organic Social Media10 minutes
Practice Quiz: Content Best Practices and Optimization10 minutes
Practice Quiz: Social Media Calendarization10 minutes
Graded Quiz: Content Creation and Calendarization30 minutes

7 pluginsTotal 95 minutes

Reading: Guide to leveraging growth hacking for User-Generated Content (UGC) 10 minutes
Reading: Guide to Social Media Post Formats10 minutes
Lab: Creating Engaging Content20 minutes
Reading: Best Practices for Social Media Content10 minutes
Lab: Content Optimization Exercise15 minutes
Reading: Guide to Social Media Calendarization10 minutes
Lab: Creating a Social Media Calendar20 minutes

This module focuses on managing and analyzing social media activities effectively. You will explore techniques for building and nurturing an online community, responding to comments and direct messages (DMs), and using engagement strategies. Further you will explore practices of growth hacking in growing your social media community. The module also covers social media analytics, helping you track organic performance metrics such as likes, shares, comments, and reach to refine content strategies. Additionally, you will get experience with social media management tools for scheduling, monitoring, and analyzing performance. By the end of this module, you will have the skills required to manage social media platforms efficiently and make data-driven decisions.

Inclus

6 vidéos1 lecture4 devoirs6 plugins

6 vidéosTotal 37 minutes

Introduction to Community Management5 minutes
Engagement Techniques and Handling DMs6 minutes
Understanding Key Social Media Metrics6 minutes
Leveraging Insights for Strategy7 minutes
Overview of Social Media Management Tools6 minutes
Monitoring and Scheduling with Social Media Management Tools6 minutes

1 lectureTotal 5 minutes

Summary and Highlights: Social Media Management and Analytics5 minutes

4 devoirsTotal 60 minutes

Practice Quiz: Social Media Community Management10 minutes
Practice Quiz: Social Media Analytics and Insights10 minutes
Practice Quiz: Tools for Social Media Management10 minutes
Graded Quiz: Social Media Management and Analytics30 minutes

6 pluginsTotal 88 minutes

Reading: Guide to Community Building on Social Media10 minutes
Lab: Community Engagement20 minutes
Reading: A Guide to Social Media Analytics10 minutes
Lab: Analytics Review Activity 20 minutes
Reading: Guide to Social Media Management Tools8 minutes
Lab: Tool Comparison and Practice20 minutes

The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.

Inclus

1 vidéo2 lectures1 devoir1 élément d'application2 plugins

1 vidéoTotal 6 minutes

Course Wrap-Up6 minutes

2 lecturesTotal 4 minutes

Congratulations and Next Steps2 minutes
Team and Acknowledgments2 minutes

1 devoirTotal 60 minutes

Final Quiz: Social Media Marketing60 minutes

1 élément d'applicationTotal 20 minutes

Final Submission: Social Media Management for a Brand20 minutes

2 pluginsTotal 68 minutes

Final Project: Social Media Management for a Brand60 minutes
Reading: Course Glossary8 minutes

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeurs

SkillUp

151 Cours491 120 apprenants

Offert par

SkillUp

Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?

Felipe M.

Étudiant(e) depuis 2018

’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’

Jennifer J.

Étudiant(e) depuis 2020

’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’

Larry W.

Étudiant(e) depuis 2021

’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’

Chaitanya A.

’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’

Avis des étudiants

5 stars
79,16 %
4 stars
8,33 %
3 stars
8,33 %
2 stars
4,16 %
1 star
0 %

Affichage de 3 sur 23

Révisé le 12 mai 2026

Some concepts became repetitive. And some minor details about what features existed on some social media platforms were out-of-date.

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Foire Aux Questions

This course is designed for professionals who want to start a career or develop their skills in social media management or digital marketing.

It is ideal for entrepreneurs, startup founders, small business owners, bloggers, influencers, and recent graduates aiming to enter the digital marketing field.

A social media strategy is a structured plan that outlines your goals, target audience, platform selection, content plan, and success metrics. It ensures your efforts are aligned with your brand and business objectives.

Growth hacking in social media means using creative, strategic techniques to grow your audience quickly—without relying on big ad budgets. It involves experimenting with content styles, trending topics, hashtags, and platform features to increase visibility and engagement in a short time. It's a fast-moving, results-focused approach to building your presence.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.