Joseph T. Yun is the artificial intelligence and innovation architect for the University of Pittsburgh. He also is a research professor of electrical and computer engineering in the Swanson School of Engineering, University of Pittsburgh. Yun’s research is primarily focused on novel data science algorithms, user-centric analytics systems, and societal considerations of AI-based advertising and marketing (e.g., privacy, ethics). Yun is the principal investigator of the Social Media Macroscope, which is an open research environment for social media analytics ( He is also an affiliate of Pitt Cyber and the Collaboratory Against Hate.