About this Course
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Course 2 of 2 in the

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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 13 hours to complete

Suggested: 6 weeks of study, 3-5 hours per week...

English

Subtitles: English

What you will learn

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    Apply brand design that showcases a company's identity

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    Compose mood boards to show a brand's look and feel

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    Create a brand's logo, typeface, and color palette

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    Develop brand naming ideas

Skills you will gain

Adobe PhotoshopAdobe IndesignGraphicsColor Theory

Course 2 of 2 in the

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 13 hours to complete

Suggested: 6 weeks of study, 3-5 hours per week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
4 hours to complete

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

...
6 videos (Total 25 min), 8 readings, 1 quiz
6 videos
Overview of Project5m
Invent Your Client2m
Fake Your History2m
Unpack your adjectives...3m
The Name Game7m
8 readings
About the Capstone3m
What you need to take this course3m
What is a Brand Development Guide?3m
Setting up your project6m
Forum Guidelines2m
Requesting Peer Reviews2m
Introduction to Week 11m
Recommendations for peer review (Week 1)6m
Week
2
3 hours to complete

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

...
2 videos (Total 6 min), 2 readings, 1 quiz
2 videos
Developing Your Identity Manual1m
2 readings
Introduction to Week 21m
Recommendations for peer review (Week 2)6m
Week
3
4 hours to complete

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.

...
4 videos (Total 18 min), 1 reading, 1 quiz
4 videos
Typographic Skeletons5m
Customizing Letters4m
Variations and Refinement3m
1 reading
Introduction to Week 31m
Week
4
4 hours to complete

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

...
5 videos (Total 17 min), 1 reading, 1 quiz
5 videos
Adding a Mark/Icon5m
Adding a Secondary Typeface2m
Adding Imagery2m
Adding a Secret Ingredient2m
1 reading
Introduction to Week 41m
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started a new career after completing these courses

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Top reviews from Brand New Brand

By JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

By ASMar 10th 2019

A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.

Instructor

Avatar

Michael Worthington

Faculty, Program in Graphic Design
School of Art

About California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

About the Graphic Design Specialization

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

More questions? Visit the Learner Help Center.