This course is part of the Graphic Design Specialization

4.9
stars
1,118 ratings

Michael Worthington

28,069 already enrolled

Offered By

Graphic Design SpecializationCalifornia Institute of the Arts

About this Course

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This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.

Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

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Coursera Labs

Includes hands on learning projects.

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Course 5 of 5 in the

Graphic Design Specialization

Intermediate Level

Approx. 24 hours to complete

English

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What you will learn

Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images

Skills you will gain

Adobe Photoshop
Adobe Indesign
Graphics
Color Theory

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 5 of 5 in the

Graphic Design Specialization

Intermediate Level

Approx. 24 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.85/5 (192 Ratings)

Michael Worthington

Faculty, Program in Graphic Design

School of Art

879,745 Learners

7 Courses

Offered by

California Institute of the Arts

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Syllabus - What you will learn from this course

Content Rating99%(4,442 ratings)

Week1

Week 1

1 hour to complete

Course Overview

1 hour to complete

2 videos (Total 18 min), 7 readings

4 hours to complete

Ideation: Invent Your Client

4 hours to complete

5 videos (Total 21 min), 2 readings, 1 quiz

Week2

Week 2

3 hours to complete

Visualization: Make Your Fake

3 hours to complete

2 videos (Total 6 min), 2 readings, 1 quiz

Week3

Week 3

5 hours to complete

Logotype: Brand Your Brand

5 hours to complete

8 videos (Total 39 min), 1 reading, 1 quiz

Week4

Week 4

5 hours to complete

Palette: Expand Your Brand

5 hours to complete

10 videos (Total 34 min), 1 reading, 1 quiz

Reviews

4.9

300 reviews

5 stars
92.58%
4 stars
6.51%
3 stars
0.53%
2 stars
0.08%
1 star
0.26%

TOP REVIEWS FROM BRAND NEW BRAND

by RASep 14, 2020

It’s a great course the material is well presented it’s good for whoever wants to learn the basics of graphic design even for those who wants to review and go back to remember.

by EISep 28, 2016

I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!

by NDDec 31, 2022

The way the course was designed was very helpful for beginners to understand the process of identity design. But the only drawback was having knowledge of software tools beforehand taking the course.

by FNJun 10, 2022

I loved it, how the instructor walk with you every step until the brand guide is complete is awesome, you learn in this course the importance of each subject in the specialization.

View all reviews

About the Graphic Design Specialization

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.

More questions? Visit the Learner Help Center.

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