About this Course

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Learner Career Outcomes

60%

started a new career after completing these courses

50%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 23 hours to complete
English

What you will learn

  • Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization

  • Demonstrate visual research and development skills through the creation of a Brand Development Guide

  • Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images

Skills you will gain

Adobe PhotoshopAdobe IndesignGraphicsColor Theory

Learner Career Outcomes

60%

started a new career after completing these courses

50%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 23 hours to complete
English

Offered by

Placeholder

California Institute of the Arts

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(2,612 ratings)Info
Week
1

Week 1

4 hours to complete

Ideation: Invent Your Client

4 hours to complete
6 videos (Total 25 min), 10 readings, 1 quiz
6 videos
Overview of Project5m
Invent Your Client2m
Fake Your History2m
Unpack your adjectives3m
The Name Game7m
10 readings
About the Capstone3m
What you need to take this course3m
What is a Brand Development Guide?3m
Setting up your project6m
Instructor Presence and Staff Support 1m
Forum Guidelines2m
Requesting Peer Reviews2m
Academic Integrity2m
Introduction to Week 11m
Recommendations for peer review (Week 1)6m
Week
2

Week 2

3 hours to complete

Visualization: Make Your Fake

3 hours to complete
2 videos (Total 6 min), 2 readings, 1 quiz
2 videos
Developing Your Identity Manual1m
2 readings
Introduction to Week 21m
Recommendations for peer review (Week 2)6m
Week
3

Week 3

4 hours to complete

Logotype: Brand Your Brand

4 hours to complete
4 videos (Total 18 min), 1 reading, 1 quiz
4 videos
Typographic Skeletons5m
Customizing Letters4m
Variations and Refinement3m
1 reading
Introduction to Week 31m
Week
4

Week 4

4 hours to complete

Palette: Expand Your Brand

4 hours to complete
5 videos (Total 17 min), 1 reading, 1 quiz
5 videos
Adding a Mark/Icon5m
Adding a Secondary Typeface2m
Adding Imagery2m
Adding a Secret Ingredient2m
1 reading
Introduction to Week 41m

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About the Graphic Design Specialization

Graphic Design

Frequently Asked Questions

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