Unilever
Campaign Performance Reporting, Visualization, & Improvement
Unilever

Campaign Performance Reporting, Visualization, & Improvement

Unilever Team

Instructor: Unilever Team

1,706 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.6

(14 reviews)

Beginner level
No prior experience required
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

(14 reviews)

Beginner level
No prior experience required
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

32 assignments

Taught in English

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Build your Marketing expertise

This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Unilever
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There are 4 modules in this course

In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.

What's included

10 videos8 readings8 assignments

In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.

What's included

7 videos3 readings8 assignments1 discussion prompt

In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).

What's included

9 videos9 readings9 assignments

In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.

What's included

10 videos9 readings7 assignments

Instructor

Unilever Team
Unilever
8 Courses24,687 learners

Offered by

Unilever

Recommended if you're interested in Marketing

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