About this Course

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 14 hours to complete
English
Subtitles: English

Skills you will gain

Skills ManagementstrategyPersonal DevelopmentPersonal BrandingCompetence (Human Resources)
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 14 hours to complete
English
Subtitles: English

Offered by

The State University of New York logo

The State University of New York

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Career Investigation

3 hours to complete
4 videos (Total 29 min), 5 readings, 1 quiz
4 videos
Keynote speaker: Phylise Banner, Union Graduate College8m
Career brand management as a skill: Connecting the dots (pdf attached)4m
Conducting a thorough career investigation: How to8m
5 readings
Retreat agenda (Course schedule)10m
Looking for lectures from previous courses?10m
Optional reading10m
Course developers and contributors10m
Reuse of the course content10m
Week
2

Week 2

3 hours to complete

Self-Audit

3 hours to complete
3 videos (Total 22 min), 1 reading, 1 quiz
3 videos
Making peer review assessment work8m
Creating a mind-blowing digital artifact: How to5m
1 reading
Read more about reviewing and assessment10m
Week
3

Week 3

3 hours to complete

Strategic Planning

3 hours to complete
4 videos (Total 49 min), 1 reading, 1 quiz
4 videos
Making self-strategy work9m
Developing a breath-taking promotional strategy: How to5m
The secrets of using social media for self-marketing: A bonus interview with Dr. Alfreda James of SUNY Stony Brook24m
1 reading
Self-Coaching Tools and Techniques10m
Week
4

Week 4

4 hours to complete

Field Experience and Reflection

4 hours to complete
4 videos (Total 19 min), 1 reading, 2 quizzes
4 videos
So what? How to reflect9m
What's next: Planning a field experience (pdf attached)4m
How to contribute1m
1 reading
End-of-course survey10m

About the Career Brand Management Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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