Chevron Left
Back to Data Collection: Online, Telephone and Face-to-face

Data Collection: Online, Telephone and Face-to-face, University of Michigan

146 ratings
30 reviews

About this Course

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys. The course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (paper questionnaires that are mailed and those that are implemented online, i.e. as web surveys). Mixed mode designs are also covered as well as several hybrid modes for collecting sensitive information e.g., self-administering the sensitive questions in what is otherwise a face-to-face interview. The course also covers newer methods such as mobile web and SMS (text message) interviews, and examines alternative data sources such as social media. It concentrates on the impact these techniques have on the quality of survey data, including error from measurement, nonresponse, and coverage, and assesses the tradeoffs between these error sources when researchers choose a mode or survey design....

Top reviews


Jul 20, 2016

There is one word for this Course "Amazing". No matter if you are a undergrad student or a seasoned researcher, you'll feel that you have learned a lot from this course.


Aug 14, 2016

Very nice course, with lots of insights about survey data collection and the issues related with getting right data for right inferences.

Filter by:

28 Reviews

By R. Kannan

Nov 07, 2018

Very well thought of and extremly well designed course


Oct 06, 2018

an other interesting Course amongst the series of Survey Data Collection and Analytics!


Sep 07, 2018

It help me much on my dairy activity

By Mustapha Mohammad Nuhu

Aug 15, 2018

This course thought me exactly what i was expecting, the course lecturer is amazing and know exactly who make his student understand.

By 任含之

Aug 03, 2018

excellent course

By Baguinebie Bazongo

Jun 12, 2018

I learnt much more about survey errors

By Nevila

Apr 25, 2018

I liked the course, but I think it should be more focused on web based surveys, as it is the dominant mode- form.

By Miguel Macián Clemente

Jan 28, 2018

Very good course. Would be 5 stars if it were to be more applied.

By Rahul Raoniar

Dec 30, 2017

One of the best course I have ever taken online 🙌🙌. Dr. Fred Conrad's teaching style and lecture delivery is awesome 👏👏. The content of this course2 is more than awesome. A huge thanks to Dr. Conrad and coursera team for their effort and making learning so much fun 👍👍👏👏.

By Anar Shaikenova

Nov 25, 2017

A very good course!