University of Michigan
Data Collection: Online, Telephone and Face-to-face
University of Michigan

Data Collection: Online, Telephone and Face-to-face

This course is part of Survey Data Collection and Analytics Specialization

Taught in English

Some content may not be translated

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Course

Gain insight into a topic and learn the fundamentals

4.6

(329 reviews)

|

97%

Beginner level
No prior experience required
21 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Appricate and compare the pros and cons of self-administered modes and interviews

  • Explore the emerging modes and data sources such as mobile web surveys and social media data

  • Understand the key concepts about survey data collection methods

Details to know

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Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(329 reviews)

|

97%

Beginner level
No prior experience required
21 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Survey Data Collection and Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

In this lesson, you will be introduced to some key concepts about survey data collection methods that we will rely on throughout the course. By the end of this lesson, you should be well acquainted with the major sources of survey error and how these are affected -- usually in the form of tradeoffs -- by the particular mode used to administer questions and capture responses.

What's included

12 videos5 readings1 quiz1 discussion prompt

This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.

What's included

9 videos3 readings1 quiz1 discussion prompt

In this lesson, we explore the various roles interviewers take on beside asking questions and collecting answers, as well as some of the different approaches to interviewing that have been proposed and how they affect the accuracy of responses. By the end of Lesson 3, you will appreciate the benefits and costs of collecting data in interviews and will be able to contrast them with the costs and benefits of self-administration.

What's included

9 videos3 readings1 quiz1 discussion prompt

In this lesson, we focus on some new data collection modes such as mobile web surveys and SMS text interviews, as well as alternative data sources such as sensor data, administrative data, and social media. By the end of this lesson, you will have a sense of the issues to which survey methodologists and survey researchers are devoting much of their attention these days. You will be able to weigh the pros and cons of these new methods and data sources.

What's included

12 videos5 readings2 quizzes1 discussion prompt

Instructor

Instructor ratings
4.7 (38 ratings)
Frederick Conrad, Ph.D.
University of Michigan
4 Courses44,963 learners

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Recommended if you're interested in Psychology

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4.6

329 reviews

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