This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys.
This course is part of the Survey Data Collection and Analytics Specialization
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Survey Data Collection and Analytics SpecializationUniversity of MichiganAbout this Course
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Learner Career Outcomes
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started a new career after completing these courses
33%
got a tangible career benefit from this course
40%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Course 2 of 7 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 21 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Learner Career Outcomes
50%
started a new career after completing these courses
33%
got a tangible career benefit from this course
40%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 7 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 21 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Offered by
University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Syllabus - What you will learn from this course
4 hours to complete
Module 1: Introduction, Classic Modes of Survey Data Collection
In this lesson, you will be introduced to some key concepts about survey data collection methods that we will rely on throughout the course. By the end of this lesson, you should be well acquainted with the major sources of survey error and how these are affected -- usually in the form of tradeoffs -- by the particular mode used to administer questions and capture responses.
4 hours to complete
12 videos (Total 134 min), 5 readings, 1 quiz
12 videos
1.2.1 Introduction to Survey Errors10m
1.2.2 Variable Error and Bias10m
1.2.3 Total Survey Error7m
1.3.1 What do we mean by “mode?”16m
1.3.2 Mode Choice (by respondent)12m
1.4.1 Mixed Mode Design8m
1.4.2 Concurrent Mixed Mode8m
1.4.3 Sequential (Follow-up) Mixed Mode11m
1.4.4 Interview with David Weir (U. Michigan) on Mixed Mode Designs15m
1.5.1 Response Rates6m
1.5.2 Nonresponse Error13m
5 readings
Module 1 Overview2m
Help us learn more about you!10m
Module 1 Required Readings1h 2m
Module 1 Lecture Slides2m
Notice for Auditing Learners: Assignment Submission1m
1 practice exercise
Module 1: Classic Modes of Data Collection30m
5 hours to complete
Module 2: Self-administration, Online Data Collection
This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.
5 hours to complete
9 videos (Total 131 min), 3 readings, 1 quiz
9 videos
2.1.2 ACASI continued8m
2.2.1 Coverage17m
2.2.2 Nonresponse9m
2.2.3 Measurement21m
2.3.1 Progress Indicators, Running Tallies10m
2.3.2 Online Definitions6m
2.3.3 Speeding Interventions10m
2.4 Reg Baker (MRII) about web surveys in market research36m
3 readings
Module 2 Overview2m
Module 2 Required Readings1h 45m
Module 2 Lecture Slides5m
1 practice exercise
Quiz Two30m
6 hours to complete
Module 3: Interviewers and Interviewing
In this lesson, we explore the various roles interviewers take on beside asking questions and collecting answers, as well as some of the different approaches to interviewing that have been proposed and how they affect the accuracy of responses. By the end of Lesson 3, you will appreciate the benefits and costs of collecting data in interviews and will be able to contrast them with the costs and benefits of self-administration.
6 hours to complete
9 videos (Total 173 min), 3 readings, 1 quiz
9 videos
3.1.2 Respondent selection, Within Household Sampling14m
3.1.3 Proxy Responding13m
3.2.1 Standardization Debate: Wording vs. Meaning12m
3.2.2 Different approaches to standardized interviewing14m
3.2.3 Personal vs. Formal Style, I-R Rapport18m
3.3.1 Variance: Interviewer Behavior25m
3.3.2 Bias: Interviewers’ Fixed Attributes16m
3.4 Interview with Nora Cate Schaeffer (UW) about recruitment and interviewing40m
3 readings
Module 3 Overview2m
Module 3 Required Readings2h 10m
Module 3 Lecture Slides3m
1 practice exercise
Quiz Three30m
7 hours to complete
Module 4: Emerging modes, new data sources
In this lesson, we focus on some new data collection modes such as mobile web surveys and SMS text interviews, as well as alternative data sources such as sensor data, administrative data, and social media. By the end of this lesson, you will have a sense of the issues to which survey methodologists and survey researchers are devoting much of their attention these days. You will be able to weigh the pros and cons of these new methods and data sources.
7 hours to complete
12 videos (Total 194 min), 5 readings, 2 quizzes
12 videos
4.1.2 Mobile Web Surveys19m
4.1.3 Text Message Surveys11m
4.1.4 Text vs. Voice Interviews15m
4.2.1 Record linkage: statistical issues12m
4.2.2 Record linkage: Techniques18m
4.2.3 Record linkage: informed consent and ethical issues12m
4.3.1 Uses of Big Data, Sensing Technology, Social Media Content as Data17m
4.3.2 Social media applications: Measuring Mood and Depression11m
4.3.3 Social Media and Population Estimates: Successes7m
4.3.4 Why does social media content align with surveys data sometimes and not other times?13m
4.4 Interview with Aigul Mavletova (National Research University Higher School of Economics, Mosow) on mobile web surveys37m
5 readings
Module 4 Overview2m
Module 4 Required Readings1h 45m
Module 4 Lecture Slides4m
Post-course Survey10m
Keep Learning with Michigan Online10m
2 practice exercises
Module 4: Emerging modes, new data sources30m
Final Exam30m
Reviews
TOP REVIEWS FROM DATA COLLECTION: ONLINE, TELEPHONE AND FACE-TO-FACE
by JMay 26, 2019
- the difference between mobile survey and web survey\n\ndifference between online and face to face interviews\n\ndifference between telephone interviews and computer interviws
by SKJul 19, 2016
There is one word for this Course "Amazing". No matter if you are a undergrad student or a seasoned researcher, you'll feel that you have learned a lot from this course.
by EWMar 27, 2019
Very good summary of the advantages and disadvantages of different approaches to survey data collection, including some useful context about hybrid approaches.
by CPMar 28, 2017
The course material presents the traditional methods and latest developments in data collection for survey research. Excellent overall.
About the Survey Data Collection and Analytics Specialization
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.
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