About this Course
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Flexible deadlines

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Beginner Level

Approx. 12 hours to complete

Suggested: 4 weeks of study, 2-4 hours/weeks...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 12 hours to complete

Suggested: 4 weeks of study, 2-4 hours/weeks...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Module 1: Introduction, Classic Modes of Survey Data Collection

12 videos (Total 134 min), 5 readings, 1 quiz
12 videos
1.2.1 Introduction to Survey Errors10m
1.2.2 Variable Error and Bias10m
1.2.3 Total Survey Error7m
1.3.1 What do we mean by “mode?”16m
1.3.2 Mode Choice (by respondent)12m
1.4.1 Mixed Mode Design8m
1.4.2 Concurrent Mixed Mode8m
1.4.3 Sequential (Follow-up) Mixed Mode11m
1.4.4 Interview with David Weir (U. Michigan) on Mixed Mode Designs15m
1.5.1 Response Rates6m
1.5.2 Nonresponse Error13m
5 readings
Module 1 Overview10m
Help us learn more about you!10m
Module 1 Required Readings10m
Module 1 Lecture Slides10m
Notice for Auditing Learners: Assignment Submission10m
1 practice exercise
Module 1: Classic Modes of Data Collection20m
Week
2
3 hours to complete

Module 2: Self-administration, Online Data Collection

9 videos (Total 131 min), 3 readings, 1 quiz
9 videos
2.1.2 ACASI continued8m
2.2.1 Coverage17m
2.2.2 Nonresponse9m
2.2.3 Measurement21m
2.3.1 Progress Indicators, Running Tallies10m
2.3.2 Online Definitions6m
2.3.3 Speeding Interventions10m
2.4 Reg Baker (MRII) about web surveys in market research36m
3 readings
Module 2 Overview10m
Module 2 Required Readings10m
Module 2 Lecture Slides10m
1 practice exercise
Quiz Two24m
Week
3
4 hours to complete

Module 3: Interviewers and Interviewing

9 videos (Total 173 min), 3 readings, 1 quiz
9 videos
3.1.2 Respondent selection, Within Household Sampling14m
3.1.3 Proxy Responding13m
3.2.1 Standardization Debate: Wording vs. Meaning12m
3.2.2 Different approaches to standardized interviewing14m
3.2.3 Personal vs. Formal Style, I-R Rapport18m
3.3.1 Variance: Interviewer Behavior25m
3.3.2 Bias: Interviewers’ Fixed Attributes16m
3.4 Interview with Nora Cate Schaeffer (UW) about recruitment and interviewing40m
3 readings
Module 3 Overview10m
Module 3 Required Readings10m
Module 3 Lecture Slides10m
1 practice exercise
Quiz Three20m
Week
4
5 hours to complete

Module 4: Emerging modes, new data sources

12 videos (Total 194 min), 4 readings, 2 quizzes
12 videos
4.1.2 Mobile Web Surveys19m
4.1.3 Text Message Surveys11m
4.1.4 Text vs. Voice Interviews15m
4.2.1 Record linkage: statistical issues12m
4.2.2 Record linkage: Techniques18m
4.2.3 Record linkage: informed consent and ethical issues12m
4.3.1 Uses of Big Data, Sensing Technology, Social Media Content as Data17m
4.3.2 Social media applications: Measuring Mood and Depression11m
4.3.3 Social Media and Population Estimates: Successes7m
4.3.4 Why does social media content align with surveys data sometimes and not other times?13m
4.4 Interview with Aigul Mavletova (National Research University Higher School of Economics, Mosow) on mobile web surveys37m
4 readings
Module 4 Overview10m
Module 4 Required Readings10m
Module 4 Lecture Slides10m
Post-course Survey10m
2 practice exercises
Module 4: Emerging modes, new data sources20m
Final Exam40m
4.5
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Top reviews from Data Collection: Online, Telephone and Face-to-face

By JMay 27th 2019

-\n\nthe difference between mobile survey and web survey\n\ndifference between online and face to face interviews\n\ndifference between telephone interviews and computer interviws

By SKJul 20th 2016

There is one word for this Course "Amazing". No matter if you are a undergrad student or a seasoned researcher, you'll feel that you have learned a lot from this course.

Instructor

Avatar

Frederick Conrad, Ph.D.

Research Professor, Survey Methodology
Institute for Social Research

About University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future....

About the Survey Data Collection and Analytics Specialization

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources. Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs....
Survey Data Collection and Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.