Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
By vikram a•
Marketing Analytics in theory was much more enriching than this one. It would be great if tutors can add practical examples to show how marketing analytics is actually performed it would have been great.
By Andrew O•
I'd have liked an exercise where you take some dataset from some company and actually apply this. I felt the exercises were a bit easy. This isn't the sort of thing you learn or apply via essay.
By Krisztina F•
Even though the theoretical part was well put together, case study questions were too vague and should have been better thought out. This part of the specialization did not meet my expectation.
By Asfandyar S•
The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.
By Priya V•
In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.
By Jennifer B•
This course was a let down. There wasn't enough practical or real world examples to practice with. Good candidates would have been software companies in the SaaS space.
By SHASHWAT G•
The course was fine, but I wanted to see more practical ways like the instructor showed google trends. More tools hands-on should have been discussed.
Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.
By Saumya T•
I was expecting some data analysis techniques as well. Please statistics also such as the use of regression, inferential, etc.
By Devon M•
This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.
By Shalakha P•
The course is very informative for those interested in data analytic and want to go for market research kind of jobs.
By Pedro C•
Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.
This course is very light on actual practical application of analytics. It's more theory than anything.
By Khushkool K•
Good course material. It should focus more on the tools rather than the theory part of it.
By SEDA N D•
This course was a brief intro to digital marketing analytics, not what I expected.
By Gargayee N•
hands on experience based content would have been appreciated, Its a good course.
By Neda H•
not enough practical examples. the information is providede on a bit higher level
By Lipan G•
Apart from theory some practical lessons in R could have been implemented.
By Nikhil N•
The nam says theory but it was kind of too much of theory without examples
By Sangeeta D•
The course could have had more practical application based assignments.
By Xueyan X•
Informative course; messy organization (readings, assignments, quizzes)
By Elsa V•
This course explains excellent materials. But no hands-on practice.
By Ashley A•
Fruitful course(mainly last few lectures) on data presentation.
By Arvy S•
Same as the theory class not much examples or case studies....
By Thomson J•
Good course for basic information about digital analytics.