Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign
About the Course
Top reviews
JJ
Aug 7, 2020
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
TC
Aug 31, 2020
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
651 - 675 of 698 Reviews for Digital Marketing Analytics in Practice
By Ye Z
•Nov 16, 2015
A little too simple and too broad. Overall it's ok.
By Karem O
•Aug 6, 2019
More exercises and real practice would be helpful.
By Sebastián Q
•Sep 26, 2019
Good content, but the course is somehow outdated
By Jorge C
•Feb 20, 2019
I don't think the example were practical enough.
By Kirsten V
•Mar 22, 2018
It's good, but some of the content felt outdated
By Muhammad S A
•Jul 31, 2020
Too basic. more in depth would have been better
By Apichaya
•Jan 10, 2016
Good High Level understanding of Analytics
By Gunjan S
•May 29, 2020
Please help me out to get the certificate
By Nikhil K
•Oct 26, 2016
nice but doesnt give you much knowledge
By Renu M
•Aug 8, 2017
Repetitive as compared to module 2.
By Spyros A
•Oct 17, 2017
I expected more hands-on exercises
By Niovi
•Jun 17, 2016
I expected it to be far more
By Aleksandr B
•Aug 23, 2015
It was too easy for me.
By Abhishek S
•Oct 23, 2017
Good foundation course
By Pason P H
•Apr 24, 2016
Not practical enough
By Kalyani S
•Oct 4, 2020
Very few examples.
By Yolanda M
•Apr 16, 2017
Boring.
By Pascal A S
•Jan 22, 2018
solid.
By ANURAG S Y
•Jul 14, 2017
Good !
By Welcome k M
•Jan 24, 2022
😍
By Guilherme S
•Oct 17, 2015
Ok
By roberto m a
•Jan 24, 2021
.
By Евгений Б
•Oct 6, 2015
When going through the Theory course, I often wondered why the assignments are so abstract and theoretical, and I thought that maybe when we come to practice, we will be able to do something with our hands. No way! While reinforcing the theoretical background (mostly repeating same postulates from the Theory course), this course contributes very little to its name (practice). Only the last module on presenting goes a little further than making you ponder on abstract themes. This is surprising - there are lots of practical tools discussed in the course, and you have no opportunity to get hands on at least one of them (except Google Trends) and evaluate it, at least for primitive purposes. Why does the teacher not take the example of the brilliant Aric Rindfeisch's course Marketing in the Digital World with really well-crafted practical assignments?
By William R W
•Aug 9, 2015
I appreciate this course and the instructor's time, but so far I haven't really learned anything.
The structure of every lesson is:
"1. Here are the 5 things we're going to cover. 2. Name (not explain) those 5 things. 3. Here are the 5 things we covered"
I think there's a lot of potential for this course in the long run. I would advise having a professor from Illinois who is not in the business school take this course and get their feedback. I believe the instructor is very smart and experienced in this area, so this is definitely a course that could grow into a Coursera essential.
By Melissa R
•Aug 13, 2020
This course is really similar to the previous one and my opinion for both: disappointed and boring. Pr Kevin Hartman may be a talented Google Analyst, he's not a very good teacher - his speech sounds boring, and he doesn't give any additional information compared to what is written. Only theory, no deep study case. Still some good concept to learn but it's repetitive. Finally, compared to other classes, this course is not updated ... And I assume that tools have changed a lot for the past 5 years.
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