Para aquellos interesados en gestión de productos y desarrollo de productos, este curso explora las complejidades del lanzamiento de un producto en el ámbito digital. Aprenderás sobre la importancia de lanzar productos digitales a través de procesos de mejora continua. Explorarás las diferentes fases y consideraciones involucradas en el lanzamiento, así como la necesidad de trabajo en equipo para potenciar la creatividad y alinear a todos los tomadores de decisiones hacia un objetivo común.
Recommended experience
What you'll learn
Diseñar la plataforma de lanzamiento del producto digital.
Establecer los procesos necesarios para garantizar la calidad del producto.
Establecer procesos de comunicación efectivos durante el lanzamiento.
Implementar procesos de iteración para mejorar el producto y garantizar una exitosa llegada del mismo a los usuarios finales.
Skills you'll gain
Details to know
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There is 1 module in this course
En el lanzamiento del producto no hay nada escrito sobre piedra, ni siquiera el producto mismo. En este Bit aprenderás sobre la importancia de lanzar productos digitales siguiendo procesos de mejora constante. Conocerás las diferentes fases y consideraciones que hacen parte del lanzamiento, así como la necesidad de trabajar en equipo para potenciar la creatividad y alinear a todos los tomadores de decisiones hacia el mismo fin. De igual manera, comprenderás la importancia de ser flexibles, rápidos y creativos para responder acertadamente a los cambios e iteraciones y a las necesidades de los usuarios. Todo con el propósito de lanzar un producto exitoso.
What's included
4 videos9 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Business Strategy
Universidad de Palermo
Fundação Instituto de Administração
Coursera Project Network
IE Business School
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Frequently asked questions
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