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Learner Reviews & Feedback for Food & Beverage Management by Università Bocconi

4,452 ratings

About the Course

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Top reviews


Jul 31, 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.


Jul 27, 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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101 - 125 of 1,200 Reviews for Food & Beverage Management

By sarah s

Oct 7, 2018

One of the best courses I have ever passed in Coursera, which helped and encouraged me to continue my studying in Marketing from now on.

By Lynn C

Feb 23, 2018

Loved the materials the professor had prepared for the course. I hope to take more classes related to the food & beverage industry.

By saeed s

Nov 3, 2019

simple language

fundamental issues

useful content

very exciting and understandable interviews

in conclusion: comprehensive & worthful!

By Vishak

Sep 17, 2017

Good quality slide content, Clear explanation of concepts in the videos gave me exactly the value I was looking for in this course

By Ignazio

Jul 12, 2019

An excellent approach. I really appreciated it while already being an insider of Food Market and definitely a marketing person.

By Giuseppe S

Apr 14, 2020

Great course, very professional. I look forward to the certification that will be very useful for my professional development.

By Pratiksha S

Sep 24, 2015

The course is beautifully designed and is helpful for learning managerial aspects of the food and beverage company. Thank you!

By shreya m

Apr 7, 2020

great course, got to learn so much with such convenience of sitting at home. thanks a lor professor and university of Bocconi

By Magy S

Aug 12, 2019

I loved the course, I was able to learn a lot, now I can see brands differently and I am a new type of consumer now. Thanks!

By Oana M

Jan 22, 2018

Exceptional course that made me understand the food business, even though I had never studied economics or management before!

By Eneshal M

Jan 23, 2016

Great course instruction, easy access and I can actually create notes while in class instruction, I can develope my test plan

By Emmanuelle C

Jun 20, 2019

Very interesting course. Clear structure and high-quality content. Interviews and case studies are relevant and enriching.

By Cristina

Mar 24, 2016

Efficace, comunicativo ed essenziale ma con una serie di ottimi spunti di approfondimento ed accrescimento professionale.

By Ignacio A

Jun 24, 2019

I have learned a lot and I have started to look at managment and marketing in a different way.

I'm full of new ideas :D


Mar 25, 2018

It was a good course. I am feeling motivated to start my own small food business as I am also a food science graduate.

By Regina E

Nov 7, 2015

Great course I really enjoy it. I saw a lot of new ad campains and the new develops and strategies of some companies.

By Usa P

Dec 4, 2017

It should full course learning. All the topics are very interesting for me who working in the hotel and hospitality.

By Barthelemy D

Nov 3, 2019

Very interesting class. I really loved the interviews which were good examples of what the slides/videos teach us.

By sophie s

Jan 27, 2016

High quality of marketing issues in food and beverage

Lot of significant exemples in all chapters

Very good teacher

By Adriana H E

Nov 21, 2015

Very clear, good examples, teacher goes "to the point". What I have learned is being very useful for my business.

By Eduardo L

Apr 12, 2020

Amazing course with loads and loads of knowledge which is totally applicable on your daily professional routine

By Valentina T

Apr 6, 2021

Corso molto utile, il professore ha concetti molto chiari e concisi e rimangono ben memorizzati nella mente!

By Edgar P M

Dec 23, 2015

The best course in this field, there isn't another specialized course in food and beverage management here.

By Jose L H M

Sep 14, 2015

Excelente course, excelent mentor, great oportunity, I hope you made more courses like this and from boconi

By Johnny S

Jan 20, 2016

Very informative course. Gabrielle is a fascinating lecturer and I very much enjoyed taking this course.